{"id":29597,"date":"2013-01-13T12:13:54","date_gmt":"2013-01-13T10:13:54","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=29597"},"modified":"2013-01-14T09:04:20","modified_gmt":"2013-01-14T07:04:20","slug":"tech-companies-still-fail-at-social-media","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/29597\/tech-companies-still-fail-at-social-media\/","title":{"rendered":"Tech companies still fail at social media"},"content":{"rendered":"<p>A new report shows that tech companies are still failing to engage effectively over social media.<\/p>\n<p>The EML Wildfire study, which looks at&#8230;, has found that, while the UK&#8217;s top 50 tech companies are using social media more, their levels of engagement have decreased since 2011.<\/p>\n<p>The report looks at the Deloitte Technology Fast 50 \u2013 a ranking of the UK\u2019s fastest growing tech companies &#8211; and looked at how they approach social media.<\/p>\n<p>According to the report, 74% of the companies assessed had social media links on their homepage &#8211; despite the fact that every company had at least one social networking site.<\/p>\n<p><a title=\"LinkedIn\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1713-Linkedin\">LinkedIn<\/a> proved to be the most popular social network, with almost all of the companies in the study having registered an account; <a title=\"Twitter\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1711-Twitter\">Twitter<\/a> and <a title=\"Facebook\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1710-Facebook\">Facebook<\/a> also remained popular, though EML noted a decrease in businesses on Facebook.<\/p>\n<div id=\"attachment_29598\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/01\/Social-Media-2012.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-29598\" class=\" wp-image-29598\" title=\"Social Media 2012\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/01\/Social-Media-2012.jpg\" alt=\"Social Media 2012\" width=\"600\" height=\"480\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/01\/Social-Media-2012.jpg 1000w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/01\/Social-Media-2012-300x240.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-29598\" class=\"wp-caption-text\">Social Media 2012 (Click to enlarge)<\/p><\/div>\n<ul>\n<li><strong>Twitter:<\/strong> While 82% of surveyed businesses had Twitter accounts, only 24% of businesses use Twitter as a tool for building conversations with consumers, journalists and other companies.<\/li>\n<\/ul>\n<ul>\n<li><strong>Facebook:<\/strong> Businesses using Facebook dropped from 70% in 2011, to 68% in 2012. Only 38% of businesses even attempted to use the social network for engaging with customers and journalists.<\/li>\n<\/ul>\n<ul>\n<li><strong>LinkedIn:<\/strong> 98% of businesses surveyed have a LinkedIn account, but only 49% have an embedded newsfeed detailing their latest activity and only 22% use it to list their job vacancies.<\/li>\n<\/ul>\n<ul>\n<li><strong>Google+:<\/strong> 42% of the businesses surveyed have a Google+ account &#8211; of this total, only 43% are active.<\/li>\n<\/ul>\n<ul>\n<li><strong>Blogs:<\/strong> Interestingly, 28% of companies in the report currently maintain a blog &#8211; a figure significantly less than the 50% recorded in 2011.<\/li>\n<\/ul>\n<h3 class=\"my-4\">Related articles<\/h3>\n<p><a title=\"Top 10 tech trends for 2013\" href=\"http:\/\/businesstech.co.za\/news\/it-services\/24960\/top-10-tech-trends-for-2013\/\"><strong>Top 10 tech trends for 2013<\/strong><\/a><\/p>\n<p><a title=\"Top IT predictions for 2013 and beyond\" href=\"http:\/\/businesstech.co.za\/news\/it-services\/25091\/top-it-predictions-for-2013-and-beyond\/\"><strong>Top IT predictions for 2013 and beyond<\/strong><\/a><\/p>\n<p><a title=\"Kaspersky Lab\u2019s sales growth slowed in 2011\" href=\"http:\/\/businesstech.co.za\/news\/software\/5805\/kaspersky-labs-sales-growth-slowed-in-2011\/\"><strong>Kaspersky Lab\u2019s sales growth slowed in 2011<\/strong><\/a><\/p>\n<p><a title=\"Viruses pegged as US creations\" href=\"http:\/\/businesstech.co.za\/news\/software\/22342\/viruses-pegged-as-us-creations\/\"><strong>Viruses pegged as US creations<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report shows that tech companies are still failing to engage effectively over social media.<\/p>\n","protected":false},"author":10,"featured_media":23513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[45,1248,26,1301,69,93],"class_list":["post-29597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-google-plus","tag-headline","tag-linkedin","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/29597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=29597"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/29597\/revisions"}],"predecessor-version":[{"id":29719,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/29597\/revisions\/29719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/23513"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=29597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=29597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=29597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}