{"id":296752,"date":"2019-02-02T13:00:31","date_gmt":"2019-02-02T11:00:31","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=296752"},"modified":"2019-02-01T14:44:55","modified_gmt":"2019-02-01T12:44:55","slug":"these-are-the-biggest-social-media-and-chat-platforms-in-2019","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/296752\/these-are-the-biggest-social-media-and-chat-platforms-in-2019\/","title":{"rendered":"These are the biggest social media and chat platforms in 2019"},"content":{"rendered":"

We Are Social and Hootsuite have published their annual Global Digital Yearbook for 2019, showing the state of the internet in countries across the world – including South Africa.<\/p>\n

The report is a comprehensive overview of the global internet landscape, drawing on data from a variety of sources, including surveys and research groups.<\/p>\n

It found that in January 2019, South Africa had an overall internet penetration rate of 54%, representing just over 31 million people are online in the country.<\/p>\n

Of particular note was the country’s growth in social media activity, with about 5 million more South Africans joining the ranks of active social media users, where the social media penetration rate is 40% of the population (23 million people).<\/p>\n

Globally, Facebook continues to dominate as the most used social media platform with 2.27 billion active accounts.<\/p>\n

This is followed by YouTube (1.9 billion), WhatsApp (1.5 billion) and Facebook’s Messenger (1.3 billion).<\/p>\n

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While the report doesn’t delve into specific user numbers for each platform in each country, it does give a penetration rate based on the total addressable advertising audience (the audience that companies can directly access – ie, who have not blocked ads or are on ad-free subscriptions, etc).<\/p>\n

This gives an indication of how the big the different platforms’ audiences are in each country.<\/p>\n

For South Africa, Facebook is by far the biggest platform, with a penetration rate of 53%. This is followed by LinkedIn (18%), Instagram (9%), Twitter (4%) and Snapchat (3%).<\/p>\n

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Read:\u00a0Social media raises the risk of depression<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Globally, Facebook continues to dominate as the most used social media platform with 2.27 billion active accounts.<\/p>\n","protected":false},"author":10,"featured_media":68562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[26,13654,13652],"class_list":["post-296752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-headline","tag-hootsuite","tag-we-are-social"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/296752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=296752"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/296752\/revisions"}],"predecessor-version":[{"id":296786,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/296752\/revisions\/296786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/68562"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=296752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=296752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=296752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}