{"id":29989,"date":"2013-01-16T15:13:58","date_gmt":"2013-01-16T13:13:58","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=29989"},"modified":"2013-01-16T15:28:20","modified_gmt":"2013-01-16T13:28:20","slug":"the-top-facebook-brands-in-sa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/29989\/the-top-facebook-brands-in-sa\/","title":{"rendered":"Top Facebook brands in SA"},"content":{"rendered":"

SocialBakers<\/a> has released its December 2012 Social Media report, listing the top 10 brands and media in South Africa.<\/p>\n

According to information on the social media tracking site, South Africa now has 6.19 million users on Facebook, ranking 32nd in the global standings.<\/p>\n

A new development in the SocialBakers Social Media report is that Facebook<\/a> brands and media are now ranked by the number of their local fans. The figures are still accompanied by the number of total fan base.<\/p>\n

In its listing, SocialBakers now also makes a distinction between retail consumer brands, and media brands.<\/p>\n

Banking group FNB<\/a> is South Africa’s strongest brand on Facebook, with over 271,000 local fans – while Huisgenoot<\/a> is the most popular media brand, with over 161,000 local fans.<\/p>\n

“We believe that Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience which is why this data is so valuable for marketers all around the world,” SocialBakers said.<\/p>\n

As brand tracking requires manual entry, SocialBakers reports had previously drawn some criticism over Twitter<\/a> for not including every single brand. The tracker’s brand listing has since improved.<\/p>\n

According to Michal Wronski<\/a>, the managing director at social media analytics company, Fuseware<\/a>, “the SocialBakers data is accurate, as it pulls directly from the FB API,” adding that Fuseware is noting similar trends.<\/p>\n

Top 10 brands in South Africa<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/strong><\/td>\nBrand<\/strong><\/td>\nTotal Fans<\/strong><\/td>\nSouth African Fans<\/strong><\/td>\n% of total
\n<\/strong><\/td>\n<\/tr>\n
1<\/td>\nFNB<\/td>\n290 298<\/td>\n271 144<\/td>\n93.4%<\/td>\n<\/tr>\n
2<\/td>\nwhatsfordinner?<\/td>\n256 441<\/td>\n246 856<\/td>\n96.3%<\/td>\n<\/tr>\n
3<\/td>\nOLX South Africa<\/td>\n221 085<\/td>\n211 809<\/td>\n95.8%<\/td>\n<\/tr>\n
4<\/td>\nBlackBerry<\/td>\n212 056<\/td>\n211 738<\/td>\n99.9%<\/td>\n<\/tr>\n
5<\/td>\nBlackBerry<\/td>\n22 290 947<\/td>\n210 316<\/td>\n0.9%<\/td>\n<\/tr>\n
6<\/td>\nVodacom<\/td>\n239 068<\/td>\n205 806<\/td>\n86.1%<\/td>\n<\/tr>\n
7<\/td>\nWOOLWORTHS SA<\/td>\n224 659<\/td>\n196 991<\/td>\n87.7%<\/td>\n<\/tr>\n
8<\/td>\nSamsung Mobile USA<\/td>\n22 427 973<\/td>\n190 127<\/td>\n0.8%<\/td>\n<\/tr>\n
9<\/td>\nMxit<\/td>\n241 474<\/td>\n168 840<\/td>\n69.9%<\/td>\n<\/tr>\n
10<\/td>\nAXE South Africa<\/td>\n231 528<\/td>\n162 729<\/td>\n70.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Top 10 media in South Africa<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/strong><\/td>\nBrand<\/strong><\/td>\nTotal Fans<\/strong><\/td>\nSouth African Fans<\/strong><\/td>\n% of total
\n<\/strong><\/td>\n<\/tr>\n
1<\/td>\nHuisgenoot<\/td>\n197 573<\/td>\n161 765<\/td>\n81.9%<\/td>\n<\/tr>\n
2<\/td>\nMTV<\/td>\n40 760 924<\/td>\n137 678<\/td>\n0.3%<\/td>\n<\/tr>\n
3<\/td>\n5FM<\/td>\n147 457<\/td>\n133 338<\/td>\n90.4%<\/td>\n<\/tr>\n
4<\/td>\nHectic Nine-9<\/td>\n144 498<\/td>\n113 785<\/td>\n78.7%<\/td>\n<\/tr>\n
5<\/td>\nMETRO FM<\/td>\n136 154<\/td>\n95 776<\/td>\n70.3%<\/td>\n<\/tr>\n
6<\/td>\nPlayboy<\/td>\n7 745 330<\/td>\n79 751<\/td>\n1.0%<\/td>\n<\/tr>\n
7<\/td>\n94.5 Kfm Breakfast<\/td>\n78 159<\/td>\n68 490<\/td>\n87.6%<\/td>\n<\/tr>\n
8<\/td>\nKick Off magazine<\/td>\n164 245<\/td>\n66 047<\/td>\n40.2%<\/td>\n<\/tr>\n
9<\/td>\nINTIEM & INTIMACY Mag<\/td>\n63 223<\/td>\n55 759<\/td>\n88.2%<\/td>\n<\/tr>\n
10<\/td>\n947 Breakfast Xpress<\/td>\n52 311<\/td>\n49 283<\/td>\n94.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

See the full report on Social Bakers<\/a><\/small><\/p>\n

Facebook news on BusinessTech<\/h3>\n

Facebook COO sells US$7.4 million in stock<\/a><\/strong><\/p>\n

Facebook shares in trouble as lock-up ends<\/a><\/strong><\/p>\n

Regulators put Facebook compensation plan in focus<\/a><\/strong><\/p>\n

Facebook and Internet addiction<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

SocialBakers has released its December 2012 Social Media report, listing the top 10 brands and media in South Africa.<\/p>\n","protected":false},"author":10,"featured_media":29997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[45,26,3544,69],"class_list":["post-29989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-headline","tag-social-bakers","tag-social-media"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/29989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=29989"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/29989\/revisions"}],"predecessor-version":[{"id":29999,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/29989\/revisions\/29999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/29997"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=29989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=29989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=29989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}