{"id":302052,"date":"2019-02-27T10:31:44","date_gmt":"2019-02-27T08:31:44","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=302052"},"modified":"2019-02-27T10:47:13","modified_gmt":"2019-02-27T08:47:13","slug":"future-proof-your-marketing-strategy-with-2019s-top-tech-trends","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/302052\/future-proof-your-marketing-strategy-with-2019s-top-tech-trends\/","title":{"rendered":"Future proof your marketing strategy with 2019’s top tech trends"},"content":{"rendered":"

Trend futurist John Sanei calls it \u201cthe acceleration of acceleration<\/a><\/strong>.\u201d It\u2019s the current tech trend you can\u2019t help but acknowledge, whether you\u2019re a number cruncher by day or a creative freelancer by night.<\/p>\n

Just think about the state of your business now, compared to ten, five or even two years ago. There\u2019s an undeniable shift towards doing more than ever before, faster than ever before. But we\u2019re only human \u2013 for now \u2013 so the sheer rate of convergence of technology that\u2019s transforming business models, means we need to keep one eye on the technological opportunities around us, with the other set on avoiding obstacles that would have us veer off that rollercoaster fast, with our business dreams crumbling faster than they can be plastered over by the next big thing.<\/p>\n

That may seem a little extreme, but it\u2019s rooted in truth\u2026 Whether the work you do is based in the information technology sector or not, technological advancements and increased innovation have already changed in the way your job gets done.<\/p>\n

Over the past few years alone, we\u2019ve seen a tremendous increase in industry disruptors, with rising awareness that if you don\u2019t disrupt yourself, a competitor will do so for you.<\/p>\n

Then there\u2019s Peter Diamandis\u2019 update<\/a><\/strong> on the now 50-year-old classic Moore\u2019s Law: Diamandis predicts that by 2023, just four short years from now, the average thousand-dollar computer will have the ability to function at the same rate as the human brain. So if you don\u2019t keep up with the trends, you may well be replaced by an office bot, without the expensive penchant for coffee.<\/p>\n

But we need to offer a corollary caution, because time and again big brands have proven that jumping on board too quickly means opening up to risks that just didn\u2019t exist when your business started. Cambridge Analytica-level leaks are a nightmare for anyone involved in customer relationship management and big data \u2013 these days, who isn\u2019t?<\/p>\n

It\u2019s a particularly scary thought for the change-resistant stalwarts out there. Do too little and get replaced, too much and fall of the cliff. Luckily, if we learn from the early adopters and creators who have seen a little into the future, we stand less chance of being left behind, in quickly deciding which tech trends to adopt as soon as possible, and which to ignore \u2013 those passing fads that eat up time but don\u2019t add value or buffer your brand\u2019s bottom line.<\/p>\n

Doing so little by little means before we know it, we\u2019ve adapted those new trends and incorporated them into our daily functioning, as we hurtle into the future, faster than ever before. In fact, TransUnion Africa CEO Lee Naik says: \u201cOne of my favourite phrases is ‘when digital stops being a thing, it becomes everything’.\u201d<\/p>\n

Because while biometrics, robotics, AI, augmented and mixed reality aren\u2019t new, what is new is the way they\u2019re maturing and converging. Your business will benefit if you know how to identify those changes and how to incorporate them.<\/p>\n

That\u2019s why our next free Meltwater Biz Breakfast session<\/a><\/strong> is a must for anyone in the business of business. Taking place on Friday, 8 March 2019, from 9am to 11am SAST at Workshop 17, Cape Town, Naik himself will share 2019’s top tech trends and the purpose of digital in this age of what he calls exponential technology acceleration<\/a><\/strong>.<\/p>\n

Key among these will be insights into how to effectively reflect and reimagine your business, by stripping away the hype and understanding the opportunity for disruption.<\/p>\n

Sound good? Come for breakfast, insights, and the knowhow you need to power ahead in the Fourth Industrial Revolution. Register here<\/a><\/strong>.<\/p>\n

To get an idea of what’s in store, check out the aftermovie from our JHB edition.<\/p>\n