Cell C has pulled its sponsorship of the Miss South Africa pageant as it looks for new opportunities that are in line with it strategic focus as a business.<\/p>\n
Cell C has been the main sponsor of the pageant for five years.<\/p>\n
The company told MyBroadband that it is exceptionally proud of its sponsorship of Miss South Africa, which was done in partnership with Sun International.<\/p>\n
\u201cDuring the past 5 years of our involvement, Miss South Africa has turned out an incredible calibre of winners, including the crowning of two international title winners,\u201d it said.<\/p>\n
The mobile operator added that Miss South Africa has become a force to be reckoned with, and locally, it contributes to national pride.<\/p>\n
“It continues to be a platform for young women to realise their dreams and be positive role models for millions of South Africans,” Cell C said.<\/p>\n
The company said its decision to withdraw as sponsor follows a review of its various sponsorship properties.<\/p>\n
“Cell C as a brand has evolved and we are looking at new opportunities that are in line with our strategic focus as a business,” it said.<\/p>\n