{"id":30782,"date":"2013-01-30T01:55:35","date_gmt":"2013-01-29T23:55:35","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=30782"},"modified":"2013-01-30T10:00:28","modified_gmt":"2013-01-30T08:00:28","slug":"zoopys-new-direction","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/30782\/zoopys-new-direction\/","title":{"rendered":"Zoopy’s new direction"},"content":{"rendered":"

After months of silence, Zoopy<\/a> is set for a complete overhaul that will see the online platform open up to new media channels.<\/p>\n

With a targeted relaunch set for 1 April 2013, the Vodacom<\/a>-owned video and media platform is currently restructuring its business to form a “DStv<\/a>-like” platform that will produce content for different channels.<\/p>\n

In the overhaul, Zoopy will adjust its content strategy from a mobile video tabloid platform to an online portal that hosts specifically-targeted content produced for 3 different “channels”.<\/p>\n

Working with SABC 1, Metro FM and an unnamed media partner, Zoopy’s production team will work to produce content for these channels.<\/p>\n

The idea, according to Zoopy, is for the Zoopy platform to serve as the online digital house for this content, accessible via the web.<\/p>\n

Channels<\/h3>\n

Previously, Zoopy focused its content around short media clips reporting on entertainment and tabloid news. This content is now being produced for SABC 1 through a show called The Link.<\/p>\n

The Link’s content is targeted to young women, and covers tabloid news, fashion and beauty.<\/p>\n

Zoopy also noted that urban commercial radio station, Metro FM will be featured on the platform as a channel all on its own.<\/p>\n

Overhauling<\/h3>\n

According to Zoopy, the overhaul is more than just in terms of content and strategy.<\/p>\n

As the site will serve as a video portal for channel content, there has been a complete upgrade and rebuilding of the company’s back-end systems.<\/p>\n

Part of the new strategy will also see the launch of native apps for smartphones and smart devices.<\/p>\n

Currently, Zoopy’s production team is made up of a team of 10 freelancers and full-time staff, though this number is set to rise as the platform, under its new strategy, expands and builds new content.<\/p>\n

Neither Zoopy nor Vodacom would comment further on other companies involved with the overhaul, or other possible media partners involved.<\/p>\n

“We\u2019re not in a position to comment on the plans for Zoopy at this stage,” Vodacom said.<\/p>\n

Related articles<\/h3>\n

Zoopy pegged for complete overhaul<\/strong><\/a><\/p>\n

Closed for business: 2012\u2032s victims<\/strong><\/a><\/p>\n

Zoopy \u201coff air\u201d for 2 months<\/strong><\/a><\/p>\n

Zoopy founders leave company<\/strong><\/a><\/p>\n

Vodacom planning to sell stake in Zoopy<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After months of silence, Zoopy is set for a complete overhaul that will see the online platform open up to new media channels.<\/p>\n","protected":false},"author":14,"featured_media":29143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[26,27,1269],"class_list":["post-30782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-headline","tag-vodacom","tag-zoopy"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/30782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=30782"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/30782\/revisions"}],"predecessor-version":[{"id":30803,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/30782\/revisions\/30803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/29143"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=30782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=30782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=30782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}