{"id":309816,"date":"2019-04-09T07:32:09","date_gmt":"2019-04-09T05:32:09","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=309816"},"modified":"2019-04-09T07:32:09","modified_gmt":"2019-04-09T05:32:09","slug":"netflix-price-hike-nears-but-analyst-says-users-are-staying-put","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/309816\/netflix-price-hike-nears-but-analyst-says-users-are-staying-put\/","title":{"rendered":"Netflix price hike nears but analyst says users are staying put"},"content":{"rendered":"<div class=\"article-content\">\n<p>Netflix Inc investors may be cautious as price increases begin to realize for existing customers, the majority of its 60 million US subscriber base. But recent checks suggest little churn for the streaming service.<\/p>\n<p>While no one show drives consumer demand, user sentiment is \u201cvery positive for Netflix as it shows a subscriber that is very satisfied, hardly churns and is quite comfortable with the upcoming price hike,\u201d writes Michael Nathanson, founding partner of MoffettNathanson LLC, in a note citing the firm\u2019s survey of more than 500 people in the US.<\/p>\n<p>Shares of the company have risen 55% since a rout on Dec. 24, despite falling for a second day Monday.<\/p>\n<p>The depth of Netflix\u2019s library appears to provide something for everyone, and for Nathanson, that confirms \u201cviewership is spread over a long tail of content.\u201d And this is \u201cwhat makes the service so special &#8211; and what others may be missing,\u201d he concludes while reiterating the firm\u2019s neutral rating and $275 price target.<\/p>\n<p>Price increases for domestic subscribers are set to take effect in late April for the May billing cycle.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/04\/Netflix.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-309820\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/04\/Netflix.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/04\/Netflix.png 1200w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/04\/Netflix-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/04\/Netflix-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/04\/Netflix-1024x576.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/media\/297640\/showmax-subscribers-vs-netflix-in-south-africa\/\" target=\"_blank\" rel=\"noopener noreferrer\">Showmax subscribers vs Netflix in South Africa<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Netflix Inc investors may be cautious as price increases begin to realize for existing customers, the majority of its 60 million US subscriber base. But recent checks suggest little churn for the streaming service.<\/p>\n","protected":false},"author":59,"featured_media":282892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5554],"tags":[26,263],"class_list":["post-309816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-headline","tag-netflix"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/309816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=309816"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/309816\/revisions"}],"predecessor-version":[{"id":309824,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/309816\/revisions\/309824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/282892"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=309816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=309816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=309816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}