{"id":31085,"date":"2013-02-04T10:18:17","date_gmt":"2013-02-04T08:18:17","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=31085"},"modified":"2013-02-04T11:45:34","modified_gmt":"2013-02-04T09:45:34","slug":"cell-c-unveils-r175-million-marketing-campaign","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/31085\/cell-c-unveils-r175-million-marketing-campaign\/","title":{"rendered":"Cell C unveils R175 million marketing campaign"},"content":{"rendered":"

Cell C<\/a> is looking to rile up the competition with a new R175 million marketing campaign challenging consumers to ask their networks some tough question.<\/p>\n

At a media presentation in Sandton today (4 February 2013) Cell C lifted the veil off a new marketing campaign which the operator promises will shake up the market.<\/p>\n

The campaign follows the introduction of Cell C’s Supacharge product offering, which offers 1000 free on-net SMSes, talk time and 1GB of data to prepaid and top-up customers, when they recharge with R500 or more.<\/p>\n

Different amounts of recharge value yield similar free benefits on the network.<\/p>\n

Speaking about the operator’s new campaign, Cell C chief commercial officer, Jose dos Santos<\/a> said that the goal of the message Cell C is trying to convey is its continued direction of simplicity for consumers.<\/p>\n

According to dos Santos, a new campaign kicking off this week is aimed at educating consumers as to what they actually pay on networks.<\/p>\n

“Have we done enough to educate people on Cell C’s 99c packages?” dos Santos asked. “The answer is no – consumers still don’t know what they’re paying on their networks.”<\/p>\n

Cell C has issued a challenge to consumers through it’s new marketing campaign, indirectly calling out other networks on their prices.<\/p>\n

The campaign challenges mobile users to:<\/p>\n