{"id":31232,"date":"2013-02-06T08:00:38","date_gmt":"2013-02-06T06:00:38","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=31232"},"modified":"2013-02-06T08:03:59","modified_gmt":"2013-02-06T06:03:59","slug":"twitter-buys-into-tv-ad-analytics","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/31232\/twitter-buys-into-tv-ad-analytics\/","title":{"rendered":"Twitter buys into TV ad analytics"},"content":{"rendered":"<p>Twitter Inc said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs.<\/p>\n<p>Terms of the deal were not disclosed.<\/p>\n<p>Twitter Chief Operating Officer Ali Rowghani said in a blog post announcing the deal: &#8220;Bluefin&#8217;s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.&#8221;<\/p>\n<p>The deal was reported first by Business Insider.<\/p>\n<p>In the past year the privately held microblogging service has made the integration of Twitter and television the centerpiece of its growth strategy.<\/p>\n<p>Under Chief Executive Dick Costolo, the company has encouraged marketers to incorporate Twitter &#8220;hashtags&#8221; into their TV ads to generate online chatter, while also nudging its 200 million monthly users to discuss ads that are being aired.<\/p>\n<h3 class=\"my-4\">More on social media<\/h3>\n<p><a title=\"South Africa\u2019s biggest Twitter twits\" href=\"http:\/\/businesstech.co.za\/news\/internet\/28437\/south-africas-biggest-twitter-twits\/\"><strong>South Africa\u2019s biggest Twitter twits<\/strong><\/a><\/p>\n<p><a title=\"Facebook privacy settlement gets the nod\" href=\"http:\/\/businesstech.co.za\/news\/internet\/27795\/facebook-privacy-settlement-gets-the-nod\/\"><strong>Facebook privacy settlement gets the nod<\/strong><\/a><\/p>\n<p><a title=\"SA business environment weak \u2013 global survey\" href=\"http:\/\/businesstech.co.za\/news\/general\/25635\/sa-business-environment-weak-global-survey\/\"><strong>SA business environment weak \u2013 global survey<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter Inc said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs.<\/p>\n","protected":false},"author":7,"featured_media":19398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[185,25,5131,5132,93],"class_list":["post-31232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-acquisition","tag-active","tag-bluefin-labs","tag-tv-ad-analytics","tag-twitter"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=31232"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31232\/revisions"}],"predecessor-version":[{"id":31249,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31232\/revisions\/31249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/19398"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=31232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=31232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=31232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}