{"id":31233,"date":"2013-02-06T08:00:37","date_gmt":"2013-02-06T06:00:37","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=31233"},"modified":"2013-02-06T08:03:02","modified_gmt":"2013-02-06T06:03:02","slug":"will-apple-lose-its-iphone-trademark","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/31233\/will-apple-lose-its-iphone-trademark\/","title":{"rendered":"Will Apple lose its iPhone trademark?"},"content":{"rendered":"<p>Brazil&#8217;s copyright regulator will strip Apple Inc of the right to use its iPhone trademark in Latin America&#8217;s biggest market and granted the trademark to a local company that registered it first, a source familiar with the decision said on Tuesday.<\/p>\n<p>Gradiente Eletronica SA, a Brazilian consumer electronics maker, registered the &#8220;iphone&#8221; name in 2000, seven years before Apple launched its now virally popular smartphone.<\/p>\n<p>The Brazilian Institute of Intellectual Property will officially announce its decision on Feb 13, the source said.<\/p>\n<p>Apple could then challenge the ruling in the Brazilian courts.<\/p>\n<p>A spokesperson with Apple in Brazil declined to comment.<\/p>\n<p>With a swelling middle class anxious to go online, Brazil is one of the fastest-growing markets for smartphones in the world.<\/p>\n<p>IGB Eletronica SA, a company formed after the restructuring of Gradiente, launched its &#8220;iphone&#8221; line of smartphones last December.<\/p>\n<p>The Android cellphone is marketed for 599 reais ($302) and comes both in black and white, as does Apple&#8217;s.<\/p>\n<h3 class=\"my-4\">More on Apple<\/h3>\n<p><a title=\"Apple patents store design\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/30806\/apple-patents-store-design\/\"><strong>Apple patents store design<\/strong><\/a><\/p>\n<p><a title=\"Apple misses forecast, iPhone sales slip\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/30476\/apple-misses-forecast-iphone-sales-slip\/\"><strong>Apple misses forecast, iPhone sales slip<\/strong><\/a><\/p>\n<p><a title=\"iPhone 5 component reports hit Apple hard\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/29831\/iphone-5-component-reports-hit-apple-hard\/\"><strong>iPhone 5 component reports hit Apple hard<\/strong><\/a><\/p>\n<p><a title=\"Apple iPhone 5 sees &quot;weak demand&quot;\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/29726\/apple-iphone-5-sees-weak-demand\/\"><strong>Apple iPhone 5 sees \u201cweak demand\u201d<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazil&#8217;s copyright regulator will strip Apple Inc of the right to use its iPhone trademark in Latin America&#8217;s biggest market and granted the trademark to a local company that registered it first, a source familiar with the decision said on Tuesday.<\/p>\n","protected":false},"author":7,"featured_media":22022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,51,2755,209],"class_list":["post-31233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-apple","tag-brazil","tag-iphone"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=31233"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31233\/revisions"}],"predecessor-version":[{"id":31248,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31233\/revisions\/31248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/22022"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=31233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=31233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=31233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}