{"id":31649,"date":"2013-02-13T13:23:12","date_gmt":"2013-02-13T11:23:12","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=31649"},"modified":"2013-02-13T13:28:47","modified_gmt":"2013-02-13T11:28:47","slug":"apple-ceo-talks-cheaper-iphone","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/31649\/apple-ceo-talks-cheaper-iphone\/","title":{"rendered":"Cheaper Apple products on the way?"},"content":{"rendered":"

Apple<\/a> CEO Tim Cook<\/a> says that a cheaper iPhone isn’t the only way to make Apple’s flagship smartphone accessible to price-conscious consumers, but the company is making moves to make its products more affordable.<\/p>\n

Speaking at the Goldman Sach’s Technology and Internet conference on Tuesday (12 February 2013), Cook addressed queries from media – and directly tackled the issue of making the company’s iPhone more affordable.<\/p>\n

In his keynote address, Cook reaffirmed earlier statements which were released by Apple around the same time rumours emerged about a cheaper iPhone hitting the market.<\/p>\n

“We wouldn’t do anything we wouldn’t consider a great product,” Cook said, curbing the view that a cheaper iPhone was the answer.<\/p>\n

“There are other companies that do that, and that’s just not who we are.”<\/p>\n

Cook indicated that with the launch of every successive iPhone model, the previous models had gone down in price. This proved build up demand for the product in more price-conscious markets.<\/p>\n

“In the December quarter, we didn’t have enough supply of iPhone 4, so it surprised us as to the level of demand we had for it,” he said.<\/p>\n

“We are making moves to make things more affordable. When we came out with iPod it was $399, today you can buy an iPod Shuffle for $49,” Cook said.<\/p>\n

“Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept in some ways.”<\/p>\n

Cook went on to describe how Apple tackled a similar issue in the Mac (iMac and Macbook) markets, where there was also a push for a more affordable product.<\/p>\n

“We concluded we couldn’t do a great product [cheaply], but what did we do – we invented iPad. Now all of the sudden we have an incredible experience and it starts at $329.”<\/p>\n

“Sometimes you can take the issue and you can solve it in different ways,” the Apple chief said.<\/p>\n

“I’m not gonna comment about what we’re gonna do in the future, but it’s always broader than that which can be defined by a simple number”.<\/p>\n

More on Apple<\/h3>\n

Apple patents store design<\/strong><\/a><\/p>\n

Apple misses forecast, iPhone sales slip<\/strong><\/a><\/p>\n

iPhone 5 component reports hit Apple hard<\/strong><\/a><\/p>\n

Apple iPhone 5 sees \u201cweak demand\u201d<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple CEO Tim Cook says that a cheaper iPhone isn’t the only way to make Apple’s flagship smartphone accessible to price-conscious consumers.<\/p>\n","protected":false},"author":10,"featured_media":15088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[51,26,92,209,2331,269],"class_list":["post-31649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple","tag-headline","tag-ipad","tag-iphone","tag-mac","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=31649"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31649\/revisions"}],"predecessor-version":[{"id":31694,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/31649\/revisions\/31694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/15088"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=31649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=31649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=31649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}