US consumers in comparison, spent $848 in 2012, and they intend on increasing that spend to $970 over the next 12 months.<\/p>\n
The survey questioned 11,000 consumers across 11 countries with South Africa representing 9% of the sample.<\/p>\n
Consumers in China spent the most, at an average $1,251 in 2012, lifting to $1,489 over the next 12 months – while consumers in Germany spent $927, with a predicted rise to $1,082 over the next 12 months.<\/p>\n
![\"\"](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/02\/consumer-spend.png\" "\\"consumer")
<\/a>Consumer spend<\/p><\/div>\n
Types of device<\/strong><\/p>\n The ownership of devices like smartphones, tablets and HDTVs have grown strongly over the past few years, as expected.<\/p>\n 41% of respondents said they intended to purchase a smartphone in 2013, 36% said a PC, 33% said HDTV, and 23% said a tablet.<\/p>\n The ownership of a smartphone lifted from 28% in 2010, to 58% in 2012, while tablet ownership increased from 8% in 2010, to 25% in 2012.<\/p>\n PC ownership increased marginally, from 91% to 94% over the comparative period.<\/p>\n Apps usage<\/strong><\/p>\n Two thirds of respondents said they use apps for information – namely news, weather and sports – while 53% said they used apps for navigation purposes. Half of respondents said they use apps for financial purposes including trading, banking and mobile payments.<\/p>\n For the purpose of online banking and finance management, namely checking accounts, making transfers and paying bills, 93% of respondents said they conduct this activity on a PC, 21% via mobile, 11% via tablet, and 3% via TV.<\/p>\n And for online shopping, 93% of respondents said they conducted this activity on a PC, 16% via mobile phone, and 13% via tablet.<\/p>\n TV vs PC<\/strong><\/p>\n When it comes to watching shows and movies on demand, the use of the PC and TV are nearly tied:<\/p>\n 53% use their PC while 56% use TV. \u201cThis flexibility to use any device is so important that half of consumers would consider paying extra to watch TV shows or movies on their computer,\u201d Accenture said.<\/p>\n \u201cFurthermore, activities conducted on mobile devices that were once considered ’emerging’ are becoming more mainstream.”<\/p>\n “Almost half of consumers already do or plan to make payments in stores using a mobile phone or tablet and about one-third do or plan to control home audio\/video and home security with their mobile device,\u201d the management consulting, technology services and outsourcing firm said.<\/p>\n Dissatisfied employees stay with employer: survey<\/strong><\/a><\/p>\n Shoppers to head online: study<\/strong><\/a><\/p>\n Kalahari.com outlines SA shopping trends<\/strong><\/a><\/p>\n Bidorbuy expects strong online commerce growth in 2012<\/a><\/strong><\/p>\n Tablets driving online shopping<\/a><\/strong><\/p>\n Lower prices, convenience lures SA shoppers online<\/a><\/strong><\/p>\nMore on Accenture and consumer tech<\/h3>\n