Showmax has officially launched its sports offering to all South African clients.<\/p>\n
The streaming company unveiled the sports offering earlier this week as a trial, and has stated it has now officially launched.<\/p>\n
Importantly, said Showmax, is that the price of its subscription service will remain the same \u2013 R99 per month.<\/p>\n
\u201cWe\u2019re going to trial a bunch of different sport content while keeping Showmax at the R99 price point, and see how our customers interact with the service,\u201d said Connected Video CEO Niclas Ekdahl.<\/p>\n
Connected Video is the company which oversees MultiChoice\u2019s online streaming platforms, such as DStv Now and Showmax.<\/p>\n
\u201cWe\u2019ll be ramping up our live game offerings with everything from selected matches from the best football leagues in Europe to streaming a wide variety of varsity and school sports.\u201d<\/p>\n
\u201cShowmax is branching out and adding both pre-recorded and live sport content to its current line-up. The move into live streaming is a first for Showmax in Africa,\u201d added the company.<\/p>\n
The sport content currently includes:<\/p>\n
“We\u2019re preparing for a future when uncapped data is affordable to all in Africa and video on demand becomes the norm. Sport is the obvious next target and the only way to do that properly is to be able to stream it live,” said Ekdahl.<\/p>\n
The new sport section is available on Showmax apps and platforms \u2013 except for Apple TV, Xbox and PlayStation consoles, and certain smart TVs.<\/p>\n