Telkom is planning to rebrand 8ta as Telkom Mobile, partly because of Telkom\u2019s strong convergence strategy.<\/p>\n
In an e-mail to staff Telkom Mobile MD Attila Vitai said that a decision has been taken that the 8ta brand will progressively be changed to Telkom Mobile.<\/p>\n
\u201cAs you know, the Telkom brand is well-established in South Africa. You are also aware that convergence is a critical focus area of the Telkom strategy,\u201d said Vitai.<\/p>\n
\u201cAs we continue to execute our strategy and pursue the convergence agenda, it is important to leverage off the strong Telkom brand equity and our unsurpassed network infrastructure, which includes the mobile network.\u201d<\/p>\n
Vitai added that the 8ta leadership team has engaged with Telkom\u2019s exco and the Telkom Board to consider the benefits of creating stronger alignment between the 8ta and Telkom brands.<\/p>\n
\u201cBy creating Telkom Mobile we will support the group-wide convergence strategy and drive greater alignment,\u201d said Vitai.<\/p>\n
\u201cIt should be understood that a rebranding initiative is a process and not an event. As the process unfolds, we will continue to provide you with information.\u201d<\/p>\n
Free Wi-Fi in cabs from 8ta<\/strong><\/a><\/p>\n Free 8ta LTE trial details<\/strong><\/a><\/p>\n Unlimited calls at under R 1000 per month<\/strong><\/a><\/p>\n Unlimited international calls at a fixed price<\/strong><\/a><\/p>\n