{"id":32686,"date":"2013-03-02T19:43:52","date_gmt":"2013-03-02T17:43:52","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=32686"},"modified":"2013-03-04T09:09:22","modified_gmt":"2013-03-04T07:09:22","slug":"8ta-to-remain","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/telecommunications\/32686\/8ta-to-remain\/","title":{"rendered":"8ta to remain"},"content":{"rendered":"

Telkom<\/a> has issued a press statement clarifying that the company\u2019s 8ta<\/a> brand will not be discontinued, and that \u201celements of the market, which had been serviced and marketed to under the 8ta brand, will soon be served under the Telkom Mobile brand.\u201d<\/p>\n

\u201c8ta will not be discontinued, but will be repositioned into specific market segments,\u201d said Telkom. \u201cThis will support the group-wide convergence strategy and drive greater alignment. This rebranding exercise will support a more effective business with stronger commercial prospects.\u201d<\/p>\n

\u201cThe Telkom brand is well established in South Africa. As the Company continues to execute its strategy and to pursue the convergence agenda, it is beneficial to leverage off the strong Telkom brand equity and the Company\u2019s unsurpassed network infrastructure, which includes the mobile network.\u201d<\/p>\n

Telkom clarified that \u201cthe 8ta brand has been highly successful in specific segments and will not be discontinued. It has been particularly successful in the youth market. New propositions will be developed and launched under the 8ta brand details of which will communicated in due course.\u201d<\/p>\n

\u201cTelkom\u2019s leadership is confident that the mobile operation has strong prospects for the future. We have launched the most competitive pre-paid rate in the market. This sets the tone for further product announcements planned over the next few weeks.\u201d<\/p>\n

Telkom said that they will soon elaborate on the rebranding of 8ta business.<\/p>\n

More 8ta news<\/h3>\n

8ta to rebrand as Telkom Mobile<\/a><\/strong><\/p>\n

8ta BlackBerry Z10 prices<\/a><\/strong><\/p>\n

8ta powered by Telkom<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Telkom has clarified its intent for the re-branding process of 8ta, saying that the brand will not be killed off<\/p>\n","protected":false},"author":17,"featured_media":32661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[407,26,1075],"class_list":["post-32686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecommunications","tag-8ta","tag-headline","tag-telkom-mobile"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/32686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=32686"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/32686\/revisions"}],"predecessor-version":[{"id":32688,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/32686\/revisions\/32688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/32661"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=32686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=32686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=32686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}