In line with international trends and following on the success of Black Friday, Takealot Group – including both Takealot.com and Superbalist – is launching a first-of-its-kind shopping event in South Africa.<\/p>\n
The ‘Ultimate Checkout Sale’ is the Takealot Group\u2019s beginnings of creating a South African version of an annual shopping event akin to those already established in the USA, China and India.<\/p>\n
\u201cThe year on year growth of Black Friday is an excellent indication of the appetite for big shopping events in South Africa,” said Kim Reid, Takealot Group CEO.<\/p>\n
“Internationally, annual events such as Amazon\u2019s Prime Day, Alibaba\u2019s Singles Day and Flipkart\u2019s Big Billion Days highlight the demand for tailored shopping experiences in addition to great deals.<\/p>\n
“What makes The Ultimate Checkout different is that it is built on shopper behaviour and we are hoping to establish this as an annual event.\u201d<\/p>\n
The group said that the Ultimate Checkout deals are based on analysis of behaviour and trends of over 1.7-million shoppers on Takealot (online general retail) and Superbalist (fashion and homeware).<\/p>\n
This shopper-centric approach focuses on the highest-rated, most searched for, and most wish-listed products.<\/p>\n
The Ultimate Checkout will kick off at 00:01 on 24 July and run as follows:<\/p>\n