{"id":33039,"date":"2013-03-06T13:02:35","date_gmt":"2013-03-06T11:02:35","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=33039"},"modified":"2013-03-06T13:06:36","modified_gmt":"2013-03-06T11:06:36","slug":"telkom-repositioning-8ta-brand","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/33039\/telkom-repositioning-8ta-brand\/","title":{"rendered":"Telkom “repositioning” 8ta brand"},"content":{"rendered":"

According to Telkom<\/a>, its 8ta<\/a> brand is not being discontinued, but simply repositioned in the market.<\/p>\n

This is according to Manelisa Mavuso<\/a>, managing director of consumer and retail services at Telkom.<\/p>\n

Explaining the stance, Mavuso said that Telkom will serve some parts of the cellular market through the Telkom Mobile brand and some parts of the market through the 8ta brand.<\/p>\n

Offerings under each brand will be \u201cbased on the way customers actually use voice and data, a rather than be limited by traditional marketing models,\u201d he said.<\/p>\n

\u201cThis decision was taken following a great deal of investigation and deliberation, Mavuso said.<\/p>\n

“Market dynamics formed part of the equation, as did the benefits of leveraging off the strong Telkom brand equity in the context of our convergence agenda.”<\/p>\n

Mavusa emphasised that 8ta would not be discontinued, pointing out that, since the brand was launched in 2010, 8ta had been successful, particularly in the youth market.<\/p>\n

More 8ta news<\/h3>\n

8ta to rebrand as Telkom Mobile<\/a><\/strong><\/p>\n

8ta BlackBerry Z10 prices<\/a><\/strong><\/p>\n

8ta powered by Telkom<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Telkom’s 8ta brand is not being discontinued, but simply repositioned in the market, the telco has explained.<\/p>\n","protected":false},"author":10,"featured_media":32661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[407,26,65],"class_list":["post-33039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-8ta","tag-headline","tag-telkom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=33039"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33039\/revisions"}],"predecessor-version":[{"id":33043,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33039\/revisions\/33043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/32661"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=33039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=33039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=33039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}