{"id":33223,"date":"2013-03-08T11:44:42","date_gmt":"2013-03-08T09:44:42","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=33223"},"modified":"2013-03-08T11:46:17","modified_gmt":"2013-03-08T09:46:17","slug":"sa-facebook-users-in-alarming-decline","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/33223\/sa-facebook-users-in-alarming-decline\/","title":{"rendered":"SA Facebook users in alarming decline"},"content":{"rendered":"

Social network Facebook has continued to lose South Africa users in February, according to data from social media monitoring firm,\u00a0SocialBakers<\/a>.<\/p>\n

The trend started towards the end of 2012, with Michal Wronski<\/a>, MD of information analysts,\u00a0Fuseware<\/a>, citing social media fatigue and boredom.<\/p>\n

Facebook has shed 293,000 users in South Africa in the last month alone, or 5.3% – only behind Japan out of the top 50 countries who boast the most Facebook users.<\/p>\n

And worse still, as many as 815,040 users have left the site over the past three months – a loss of 14.73%.<\/p>\n

South Africa is ranked 32nd in terms of user numbers, with a penetration rate of 11.29% compared to the country’s population and 89.75% in relation to number of Internet users.<\/p>\n

The total number of Facebook users in South Africa now stands at 5.534 million, showing growth of approximately 176,960 users in the last six months.<\/p>\n

Wronksi supports the accuracy of the data as it pulls directly from the FB API (Application Programming Interface).<\/p>\n

The online analyst opined that users were being drawn to other social sites including\u00a0Twitter<\/a>, Pinterest<\/a>\u00a0and\u00a0Instagram<\/a>\u00a0as they provide a \u201cmore direct, real-time and less brand-invasive way of accessing the digital social sphere\u201d.<\/p>\n

\"Facebook<\/a>

Facebook South Africa<\/p><\/div>\n

International<\/strong><\/p>\n

Out of the top 50 ranked countries in terms of Facebook users, only Argentina has accrued new users over the past month, up 0.48% or 97,600 users to 20.403 million. The South American country is ranked 12th on Social Baker\u2019s list.<\/p>\n

Japan meanwhile, ranked 17th, has seen as many as 2.03 million users leave Facebook over the past month, or 14.69%, to 13.809 million users.<\/p>\n

The US, which tops the list, has remained flat, at 163 million users and a penetration rate of 52.56%, but second placed, Brazil has lost 239,180 users to 66.55 million. India and Indonesia, third and fourth respectively, have also shed users over the past month.<\/p>\n

Over the past three months however, Social Baker\u2019s data indicates that the US has lost nearly three million users, or 1.8%, but Brazil gained as much as 3.35 million users or 5.04%. Indonesia dropped 7.99% or 3.76 million users over the three month period.<\/p>\n

More on Facebook<\/h3>\n

South Africans are bored with Facebook<\/a><\/strong><\/p>\n

Tech companies still fail at social media<\/a><\/strong><\/p>\n

Facebook unveils new search tool<\/strong><\/a><\/p>\n

Facebook and Internet addiction<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Social network Facebook has continued to lose South Africa users in February, according to data from social media monitoring firm, SocialBakers.<\/p>\n","protected":false},"author":10,"featured_media":30003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[45,1687,26,2282,1948,2358,4016,93],"class_list":["post-33223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-fuseware","tag-headline","tag-instagram","tag-michal-wronski","tag-pinterest","tag-socialbakers","tag-twitter"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=33223"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33223\/revisions"}],"predecessor-version":[{"id":33227,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33223\/revisions\/33227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/30003"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=33223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=33223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=33223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}