![\"Brennan](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/03\/Brennan-Wright.jpg\" "\\"Brennan")
<\/a>Brennan Wright<\/p><\/div>\n
Inspiration for Diggit came from Wright and the team looking at simple demographics – who is using the market the most?<\/p>\n
The clear indication, according to Wright, was that students (in the age group of 18 – 30 year old) were some of the biggest consumers in the online space, and Diggit was created to target that demographic and make life simple for them.<\/p>\n
In its current format, Diggit provides a platform for students to buy and sell student-related products and services – such as “digs” (student housing and accomodation), textbooks, tutor services and even job listings.<\/p>\n
While the site is most certainly looking at students in particular, other users – described by Wright as “private” users – are also free to use it.<\/p>\n
The site takes a striking approach to grab visitors, with shocking pink and lime green visual styles, coupled with off-beat humour that reflects the demographic it targets.<\/p>\n
<\/a>Diggit.co.za<\/p><\/div>\n
The site is in its early days, but Wright says that there are big plans ahead, with a definite interest in heading into the e-commerce space.<\/p>\n
While speaking to potential partners and sponsors, Wright says that the site received an “increadibly positive response” from brands and companies who could eventually use the site as a platform to tap into market.<\/p>\n
The team is currently into the second round of attracting investment, and is currently in talks with a number of big companies in the South Africa e-commerce space, as well as prominant tech entrepreneurs with experience in the field.<\/p>\n
Wright plans to spend the next 12 months building the Diggit community to between 300,000 and 500,000 users in order to make the marketplace work.<\/p>\n
This user base would make the site even more attractive to investors, Wright said.<\/p>\n
Diggit currently employs around 22 staff, and is based in Cape Town.<\/p>\n
More on e-commerce<\/h3>\n
Kalahari.com outlines SA shopping trends<\/strong><\/a><\/p>\n Bidorbuy expects strong online commerce growth in 2012<\/a><\/strong><\/p>\n Tablets driving online shopping<\/a><\/strong><\/p>\n Lower prices, convenience lures SA shoppers online<\/a><\/strong><\/p>\n