FreshX stores<\/strong><\/p>\n While the group said that it will continue to focus on core Shoprite and Usave customers, it has seen significant\u00a0success with the new Checkers FreshX stores.<\/p>\n This success will see the company revamp and open new stores in this format going forward, as it targets a wealthier South African market.<\/p>\n “The number of Checkers stores in the new look FreshX format now totals 21,” it said.<\/p>\n “We are most pleased with returns from these upgrades and, therefore, our medium to long- term target of 80 stores<\/strong> in this format remains unchanged.”<\/p>\n First launched at Johannesburg\u2019s Mall of Africa in 2017, the FreshX concept stores have now been rolled out to a number of Checkers locations including Canal Walk and Fourways.<\/p>\n The concept stores were introduced by Checkers as a way for the company to gain market share among more affluent South Africans, with the idea proving so popular that the group now plans to revamp at least a third of its Checkers stores to the new look in the medium term.<\/p>\n Unlike traditional Checkers stores, the FreshX concept stores feature more upmarket furniture and signage \u2013 including benches and tables for customers to test samples.<\/p>\n![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2019\/07\/Checkers-1.jpg\")
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