WPP and Kantar have published a ranking of the 30 most valuable South African brands.<\/p>\n
The BrandZ study – which combines company financial data with consumer insight and opinion – found that the combined value of the 30 brands is $37.14 billion.<\/p>\n
Standard Bank was ranked first with a brand value of $3.55 billion, followed closely by First National Bank (FNB), with a value of $3.46 billion.<\/p>\n
Meanwhile, an 11% increase in value to $846 million saw Capitec Bank (one of only three brands whose value went up) rise three places to 17th.<\/p>\n
With an overall value of $11.83 billion, the banking sector retains its pole position in the ranking.<\/p>\n
The fastest riser in the ranking was entertainment brand DStv which increased its value by 38% to $1.07 billion (in part due to DStv\u2019s parent company Multichoice now being listed on the JSE) to rise six places up the ranking to 18th.<\/p>\n
“By carefully curating content for local audiences, alongside initiatives such as working with South African filmmakers \u2013 many of whom are from underprivileged backgrounds, DStv has established itself as a key contributor in creating an exciting, meaningful and sustainable video entertainment industry,” the researchers said.<\/p>\n
“Difference has proven to be an important factor for South African consumers.<\/p>\n
“As demonstrated by the banking category, innovative brands that were able to demonstrate their uniqueness were more robust; brands seen to have distinct attributes were 13% better off than those that did not.”<\/p>\n
Below is the full ranking of South Africa’s top brands:<\/p>\n
| #<\/th>\n | Brand<\/th>\n | Category<\/th>\n | Brand value (US$mn)<\/th>\n<\/tr>\n |
|---|---|---|---|
| 1<\/td>\n | Standard Bank<\/td>\n | Banks<\/td>\n | 3 533<\/td>\n<\/tr>\n |
| 2<\/td>\n | FNB<\/td>\n | Banks<\/td>\n | 3 464<\/td>\n<\/tr>\n |
| 3<\/td>\n | Castle<\/td>\n | Beer<\/td>\n | 2 995<\/td>\n<\/tr>\n |
| 4<\/td>\n | Vodacom<\/td>\n | Telecoms<\/td>\n | 2 748<\/td>\n<\/tr>\n |
| 5<\/td>\n | MTN<\/td>\n | Telecoms<\/td>\n | 2 308<\/td>\n<\/tr>\n |
| 6<\/td>\n | Nando’s<\/td>\n | Fast food<\/td>\n | 2 211<\/td>\n<\/tr>\n |
| 7<\/td>\n | Discovery<\/td>\n | Insurance<\/td>\n | 1 635<\/td>\n<\/tr>\n |
| 8<\/td>\n | Absa<\/td>\n | Banks<\/td>\n | 1 504<\/td>\n<\/tr>\n |
| 9<\/td>\n | Nedbank<\/td>\n | Banks<\/td>\n | 1 478<\/td>\n<\/tr>\n |
| 10<\/td>\n | Old Mutual<\/td>\n | Insurance<\/td>\n | 1 170<\/td>\n<\/tr>\n |
| 11<\/td>\n | Woolworths<\/td>\n | Retail<\/td>\n | 1 130<\/td>\n<\/tr>\n |
| 12<\/td>\n | DStv<\/td>\n | Entertainment<\/td>\n | 1 072<\/td>\n<\/tr>\n |
| 13<\/td>\n | Sasol<\/td>\n | Energy<\/td>\n | 1 058<\/td>\n<\/tr>\n |
| 14<\/td>\n | Hansa Pilsener<\/td>\n | Beer<\/td>\n | 1 047<\/td>\n<\/tr>\n |
| 15<\/td>\n | Sanlam<\/td>\n | Insurance<\/td>\n | 1 037<\/td>\n<\/tr>\n |
| 16<\/td>\n | Investec<\/td>\n | Banks<\/td>\n | 986<\/td>\n<\/tr>\n |
| 17<\/td>\n | Capitec<\/td>\n | Banks<\/td>\n | 846<\/td>\n<\/tr>\n |
| 18<\/td>\n | Shoprite<\/td>\n | Retail<\/td>\n | 779<\/td>\n<\/tr>\n |
| 19<\/td>\n | Cell C<\/td>\n | Telecoms<\/td>\n | 710<\/td>\n<\/tr>\n |
| 20<\/td>\n | Pick n Pay<\/td>\n | Retail<\/td>\n | 700<\/td>\n<\/tr>\n |
| 21<\/td>\n | Mr Price<\/td>\n | Retail<\/td>\n | 686<\/td>\n<\/tr>\n |
| 22<\/td>\n | Netcare<\/td>\n | Hospitals<\/td>\n | 598<\/td>\n<\/tr>\n |
| 23<\/td>\n | Life Healthcare<\/td>\n | Hospitals<\/td>\n | 544<\/td>\n<\/tr>\n |
| 24<\/td>\n | Mediclinic<\/td>\n | Hospitals<\/td>\n | 491<\/td>\n<\/tr>\n |
| 25<\/td>\n | Checkers<\/td>\n | Retail<\/td>\n | 459<\/td>\n<\/tr>\n |
| 26<\/td>\n | Edgars<\/td>\n | Retail<\/td>\n | 451<\/td>\n<\/tr>\n |
| 27<\/td>\n | Liberty<\/td>\n | Insurance<\/td>\n | 406<\/td>\n<\/tr>\n |
| 28<\/td>\n | Santam<\/td>\n | Insurance<\/td>\n | 385<\/td>\n<\/tr>\n |
| 29<\/td>\n | Clicks<\/td>\n | Retail<\/td>\n | 371<\/td>\n<\/tr>\n |
| 30<\/td>\n | Dis-chem<\/td>\n | Retail<\/td>\n | 319<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n \n |