{"id":33984,"date":"2013-03-20T08:34:55","date_gmt":"2013-03-20T06:34:55","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=33984"},"modified":"2013-03-20T08:39:07","modified_gmt":"2013-03-20T06:39:07","slug":"adobe-subscription-model-good-for-business","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/software\/33984\/adobe-subscription-model-good-for-business\/","title":{"rendered":"Adobe subscription model good for business"},"content":{"rendered":"<p>Adobe Systems Inc, maker of Photoshop and Acrobat software, raised its full-year adjusted earnings forecast after reporting first-quarter results above Wall Street estimates as more customers chose its subscription-based model.<\/p>\n<p>The company raised its full-year adjusted earnings forecast to about $1.45 per share from about $1.40 per share, above analysts&#8217; estimates of $1.41 per share.<\/p>\n<p>Shares of the company, which said Chief Technology Officer Kevin Lynch would be leaving, rose 7 percent in extended trade.<\/p>\n<p>Adobe has been shifting to web-based subscription service Creative Cloud since last year from a licensing model.<\/p>\n<p>&#8220;We&#8217;re seeing higher-than-expected conversion rate to the paid model and that&#8217;s a very positive sign. What that implies is that customers are happy,&#8221; Edward Jones analyst Josh Olson said.<\/p>\n<p>Creative Cloud enables a customer to subscribe to the company&#8217;s Creative Suite that includes its popular design titles such as Photoshop, Illustrator, InDesign, Flash and Dreamweaver.<\/p>\n<p>&#8220;The growth is coming from attracting a whole new class of creative professionals,&#8221; Chief Executive Shantanu Narayen said of Creative Cloud on CNBC.<\/p>\n<p>Adobe said its Creative Cloud exceeded 500,000 paid individual members and free and trial memberships exceeded 2 million, which the company said could lead to more paid membership.<\/p>\n<p>The company said it added about 153,000 net paid subscriptions during the first quarter and that it expects to reach 1.25 million paid subscriptions by the end of this year.<\/p>\n<p>&#8220;It looks like consumers are choosing the Creative Cloud&#8230; and that&#8217;s what seems to be driving the results, driving the stock,&#8221; Macquarie Research analyst Brad Zelnick told Reuters.<\/p>\n<p>Adobe backed its full-year revenue forecast of about $4.1 billion.<\/p>\n<p>Lynch, who had been CTO since 2008, would be leaving effective March 22 to take a position at Apple Inc, Adobe told Reuters in an email.<\/p>\n<p>&#8220;We will not be replacing the CTO,&#8221; an Adobe spokesperson said.<\/p>\n<h3 class=\"my-4\">First-quarter beat<\/h3>\n<p>Net income fell to $65.1 million, or 13 cents per share, in the first quarter, from $185.2 million, or 37 cents per share, a year earlier.<\/p>\n<p>Excluding items, the company earned 35 cents per share.<\/p>\n<p>Analysts on average expected adjusted earnings of 31 cents per share, according to Thomson Reuters I\/B\/E\/S.<\/p>\n<p>Total revenue, however, fell 4 percent to $1 billion due to the transition to the subscription model, but beat analysts&#8217; expectation of $986 million.<\/p>\n<p>Subscription revenue more than doubled to $224.3 million.<\/p>\n<p>Adobe&#8217;s revenue beat analysts&#8217; estimates for the second consecutive quarter.<\/p>\n<p>A rapid adoption of subscription model tends to lower revenue in the short term as fees are collected monthly, instead of upfront one-time payment.<\/p>\n<p>Adobe shares, which have risen about 10 percent in the last three months, were up 7 percent at $43.45 in aftermarket trading. They closed at $40.75 on the Nasdaq on Tuesday.<\/p>\n<h3 class=\"my-4\">More Adobe news<strong><\/strong><\/h3>\n<p><a title=\"Adobe reports financial hits and misses\" href=\"http:\/\/businesstech.co.za\/news\/software\/22539\/adobe-reports-financial-hits-and-misses\/\"><strong>Adobe reports financial hits and misses<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/software\/8055\/adobe-shares-fall-on-slow-revenue-ahead-of-upgrades\/\"><strong>Adobe shares fall on slow revenue ahead of upgrades<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Systems Inc, maker of Photoshop and Acrobat software, raised its full-year adjusted earnings forecast after reporting first-quarter results above Wall Street estimates as more customers chose its subscription-based model.<\/p>\n","protected":false},"author":7,"featured_media":8058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[25,195,835,5091],"class_list":["post-33984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-active","tag-adobe","tag-forecast","tag-subscription"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=33984"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33984\/revisions"}],"predecessor-version":[{"id":33998,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/33984\/revisions\/33998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8058"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=33984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=33984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=33984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}