{"id":340229,"date":"2019-09-11T13:38:34","date_gmt":"2019-09-11T11:38:34","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=340229"},"modified":"2019-09-11T16:19:16","modified_gmt":"2019-09-11T14:19:16","slug":"why-companies-need-to-de-hype-the-blockchain","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/340229\/why-companies-need-to-de-hype-the-blockchain\/","title":{"rendered":"Companies need to &#8216;de-hype&#8217; the blockchain"},"content":{"rendered":"<p>South African companies need to take a step back and &#8216;de-hype&#8217; their plans to include everything on a blockchain.<\/p>\n<p>This is according to the CEO of Centbee, Lorien Gamaroff, who was speaking at the BusinessTech Fintech conference on Wednesday (11 September).<\/p>\n<p>&#8220;When building products you usually find what people need and then determine how to service that need. Blockchain, meanwhile, has always been a solution looking for a problem,&#8221; he said.<\/p>\n<p>Gamaroff said that there are now thousands of blockchains created by companies, making it very difficult to grasp what is actually being offered by the technology.<\/p>\n<p>He added that everyone who is pushing their flavour of blockchain has their own agenda and politics.<\/p>\n<p>&#8220;I believe strongly that there will only be one blockchain at the end of the day. Similar to a singular internet, we will have a blockchain that incorporates the best parts of each offering.&#8221;<\/p>\n<p>The blockchain that becomes de facto will be used for all sorts of things. &#8220;In many respects it will replace the internet in terms of how people store information and monetise data.&#8221;<\/p>\n<p>If something is useful and &#8220;scarce&#8221; then it will be valuable, he said.<\/p>\n<p><strong>What to look for in a blockchain<\/strong><\/p>\n<p>Gamaroff said that there are a number of factors to consider when looking at a blockchain:<\/p>\n<ul>\n<li>Scale &#8211; Gamaroff said it was vitally important to have a blockchain that can scale with time. He added that the only way you can achieve scale is through commercialisation;<\/li>\n<\/ul>\n<ul>\n<li>Utility &#8211; If your blockchain is not useful and all you can do is &#8216;hold&#8217; it, then your plan is just a complicated Ponzi scheme. If something is useful and scale then it is valuable;<\/li>\n<\/ul>\n<ul>\n<li>Legal &#8211; If you don&#8217;t have a compliant blockchain that follows regulations and KYC (know your customer) rules, then it is dead in the water;<\/li>\n<\/ul>\n<ul>\n<li>Stable &#8211; If you have a protocol that can change then you are giving no one confidence.<\/li>\n<\/ul>\n<p>Gamaroff said that he believes that once the single blockchain is established along these four main factors, it will become the base on which many different technologies will emerge.<\/p>\n<p>He said that even national currencies will eventually be launched on top of such a blockchain.<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/banking\/340191\/how-discoverys-behavioural-banking-actually-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Discovery\u2019s \u2018behavioural banking\u2019 actually works<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South African companies need to take a step back and &#8216;de-hype&#8217; their plans to include everything onto a blockchain.<\/p>\n","protected":false},"author":10,"featured_media":340251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[12767,26],"class_list":["post-340229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-centbee","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/340229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=340229"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/340229\/revisions"}],"predecessor-version":[{"id":340319,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/340229\/revisions\/340319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/340251"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=340229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=340229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=340229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}