{"id":340857,"date":"2019-09-13T08:01:44","date_gmt":"2019-09-13T06:01:44","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=340857"},"modified":"2019-09-13T08:01:44","modified_gmt":"2019-09-13T06:01:44","slug":"apple-nears-record-as-market-cap-again-surpasses-1-trillion","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/340857\/apple-nears-record-as-market-cap-again-surpasses-1-trillion\/","title":{"rendered":"Apple nears record as market cap again surpasses $1 trillion"},"content":{"rendered":"<p>Apple Inc shares rose for a fourth straight session on Thursday, with the iPhone maker hitting its highest level since October as investors continued to feel bullish about the company\u2019s recent product event.<\/p>\n<p>Shares gained as much as 1.3% on the day and have risen nearly 17% off a low hit in August. The rally puts the company less than 3% below a record close hit in October 2018.<\/p>\n<p>With the day\u2019s move, Apple further expanded its market capitalization above the $1 trillion threshold. When Apple closed in the 13-digit club on Wednesday, that was the first time it had done so this year.<\/p>\n<p>At current levels, Apple has a valuation of about $1.02 trillion, putting it slightly under Microsoft Corp, the largest publicly traded US stock, with a valuation of $1.05 trillion.<\/p>\n<p>Microsoft has consistently had a valuation above $1 trillion ever since early June, and it has been larger than Apple since late April.<\/p>\n<p>At its product event earlier this week, Apple unveiled new versions of its iPhone that were cheaper than had been expected, along with arcade and video-streaming services that were also seen as inexpensive.<\/p>\n<p>Bloomberg Intelligence wrote that the iPhone price was \u201clikely to aid unit growth,\u201d while the Apple TV+ service \u201cmay attract new users and draw existing ones more deeply into Apple\u2019s ecosystem.\u201d<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/mobile\/340033\/apple-unveils-new-iphone-11-iphone-11-pro-and-iphone-11-pro-max\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple unveils new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc shares rose for a fourth straight session on Thursday, with the iPhone maker hitting its highest level since October as investors continued to feel bullish about the company\u2019s recent product event.<\/p>\n","protected":false},"author":59,"featured_media":65538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[2145,26,169],"class_list":["post-340857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple-inc","tag-headline","tag-microsoft"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/340857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=340857"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/340857\/revisions"}],"predecessor-version":[{"id":340859,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/340857\/revisions\/340859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/65538"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=340857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=340857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=340857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}