{"id":34140,"date":"2013-03-24T22:57:29","date_gmt":"2013-03-24T20:57:29","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=34140"},"modified":"2013-03-25T09:44:06","modified_gmt":"2013-03-25T07:44:06","slug":"true-mxit-user-numbers-revealed","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/34140\/true-mxit-user-numbers-revealed\/","title":{"rendered":"True Mxit user numbers revealed"},"content":{"rendered":"

South African mobile networking platform, Mxit<\/a> is looking to be more transparent and clear about its active user numbers, which is sitting at 7 million using a 30-day metric.<\/p>\n

Over the past few years, reports of exact user numbers on Mxit have been “fuzzy” – with official figures reaching a high of 12.5 million, as reported by former CEO, Alan Knott Craig<\/a> in July 2012.<\/p>\n

According to Mxit, previous figures were based on a 90-day metric (number of active users over 90 days); however, at the end of 2012, Mxit changed its metric to a more industry-standard 30-day period.<\/p>\n

“The 90-day metric is a telecoms industry standard, but in the social network space a 30 day metric is a lot more relevant.” Mxit told BusinessTech.<\/p>\n

“We believe this is a more comparable number to other social networks and a more relevant metric for our business partners such as developers, social media agencies and community owners.”<\/p>\n

Active Mxit users<\/h3>\n

According to the most recent figures pulled by Mxit, the social platform is currently seeing close to 7 million active users over a 30 day period.<\/p>\n

Using the old 90-day metric, the figure sits closer to the 10 million most often reported.<\/p>\n

Locally, the numbers are checked across smaller time intervals, which shows that Mxit is seeing 4.5 million active South African users over 7 days, and 2.8 million users in one day.<\/p>\n

\n\n\n\n\n\n\n
Metric<\/strong><\/td>\nActive users
\n<\/strong><\/td>\n<\/tr>\n
90 day<\/td>\n10,181,185<\/td>\n<\/tr>\n
30 day<\/td>\n6,926,886<\/td>\n<\/tr>\n
7 day<\/td>\n4,515,004<\/td>\n<\/tr>\n
1 day<\/td>\n2,793,272<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

According to Mxit, 68% of its user base is between 18 and 35 years old, and the gender breakdown is 54% male and 46% female.<\/p>\n

Mxit reform<\/h3>\n

Mxit has undergone a significant shift in company strategy since former CEO Alan Knott-Craig left in October 2012.<\/p>\n

Acting Mxit CEO, Francois Swart<\/a>, took over the reigns at the company and was tasked with pegging a solid strategy for Mxit moving forward.<\/p>\n

\u201cWe have just completed a thorough and intense strategic planning process in which the whole business was involved at some level in the process,\u201d Swart said at the time.<\/p>\n

As a part of this process, Swart had to refine what Mxit was about, which lead to cost-cutting and down-sizing of the company’s staff – ultimately resulting in 41 Mxit employees being retrenched in December 2012.<\/p>\n

\u201cOur goal is to more than double our user base during the next year. To achieve this we need to take a very focused approach to what Mxit does and does not do.”<\/p>\n

\"Francois<\/a>

Francois Swart<\/p><\/div>\n

To date, Mxit has implemented a number of strategies looking at drawing in third-party app developers to the platform, as well as pushing investment into self-service community creation tools; developer support; technology innovation; advertising partnerships; and collaboration with companies and brands.<\/p>\n

The mobile platform has also made movements into the mobile finance market in partnership with both Standard Bank<\/a> and FNB<\/a>.<\/p>\n

More Mxit articles<\/h3>\n

Mxit reaches out to developers<\/strong><\/a><\/p>\n

No merry Christmas for Mxit<\/strong><\/a><\/p>\n

Alan Knott-Craig Jnr leaves Mxit<\/strong><\/a><\/p>\n

Mxit: on the money<\/strong><\/a><\/p>\n

Mxit on track to show profit in 2012<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mxit is looking to be more transparent and clear about its active user numbers.<\/p>\n","protected":false},"author":14,"featured_media":23048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43,4414,26,1573,5438],"class_list":["post-34140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-alan-knott-craig","tag-francois-swart","tag-headline","tag-mxit","tag-user-numbers"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=34140"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34140\/revisions"}],"predecessor-version":[{"id":34222,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34140\/revisions\/34222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/23048"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=34140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=34140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=34140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}