With Black Friday set to fall on 29 November 2019, a number of South Africans have already begun planning their purchases.<\/p>\n
However, consumers may not realise the extraordinary amount of work that retailers put in to make sure that things run smoothly on the day.<\/p>\n
Speaking to BusinessTech, Makro said that the preparations for South Africa’s biggest shopping day start months in advance.<\/p>\n
“Makro has been planning for Black Friday for the past 6 months. Our buyers work on getting deals very early in the year,” a spokesperson said.<\/p>\n
“Customers shop across our range, from wine to fridges. Some of our most popular products are gaming consoles, washing machines, TVs, laptops & beer.”<\/p>\n
As in previous years, Makro said that its Black Friday sale will take place over five days with the sale dubbed ‘Black 5 Day’.<\/p>\n
New technology<\/strong><\/p>\n Makro added that Black Friday provides an opportunity to focus on certain new technologies and features that will help deal with the influx of shoppers.<\/p>\n In 2018 this included an ‘online drive-thru service’ at the Makro Riversands store, with Makro focusing on checkout process in 2019.<\/p>\n “We have been focussing on improving our checkout process by reducing queues through the mobile pay-point system,” it said,<\/p>\n It added that it will also be focusing on special deals through its mobile app.<\/p>\n “Our aim is to save customers money over the period. Look out for an even broader range of deals available through mRewards.”<\/p>\n
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