{"id":346712,"date":"2019-10-16T07:38:35","date_gmt":"2019-10-16T05:38:35","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=346712"},"modified":"2019-10-16T07:38:35","modified_gmt":"2019-10-16T05:38:35","slug":"cell-c-turnaround-strategy-become-an-mvno","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/346712\/cell-c-turnaround-strategy-become-an-mvno\/","title":{"rendered":"Cell C turnaround strategy: become an MVNO"},"content":{"rendered":"<p>Cell C wants to move its entire network to rival operator MTN and essentially become a high-level mobile virtual network operator (MVNO) as part of its turnaround strategy.<\/p>\n<p>Chief executive officer Douglas Craigie Stevenson, shared the company\u2019s plans with the Financial Mail.<\/p>\n<p>Cell C is facing a challenging financial future after it recorded an after-tax net loss of R8.03 billion for the year ended 31 May 2019.<\/p>\n<p>Blue Label Telecoms co-CEO Brett Levy said they drew a line in the sand by writing off their entire investment in Cell C to zero.<\/p>\n<p>Despite this write-down, Levy remains upbeat about the mobile operator\u2019s prospects, especially with the planned recapitalisation of Cell C through an equity partner.<\/p>\n<p>He said that the recapitalisation will address Cell C\u2019s debt problem and help the company to become profitable.<\/p>\n<h3 class=\"my-4\">Moving Cell C\u2019s entire network to MTN<\/h3>\n<p><a href=\"https:\/\/www.businesslive.co.za\/fm\/features\/cover-story\/2019-10-10-how-cell-c-got-the-blues\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>In his interview with Financial Mail<\/strong><\/a>, Craigie Stevenson said Cell C is negotiating a new roaming deal with MTN which will see it carry all of Cell C\u2019s traffic.<\/p>\n<p>This new roaming agreement will also see Cell C hand all of its towers over to MTN, which means it will no longer run its own network.<\/p>\n<p>This radical move means that Cell C will essentially become a high-level MVNO without its own network infrastructure.<\/p>\n<p>This will remove the need for Cell C to invest billions in its network and allow it to use this money for operational expenses.<\/p>\n<p>Cell C\u2019s plan to move its network requirements to MTN and become a large MVNO has been confirmed by an executive close to the negotiations who asked not to be named.<\/p>\n<p>He said such a deal would make financial sense for MTN and Cell C and allow the smaller operator to become more sustainable.<\/p>\n<p>Craigie Stevenson said Cell C cannot carry on with its \u201ccapital-intensive model\u201d, and that this deal with MTN would entail substituting capital expenditure for operational expenditure.<\/p>\n<p>Since Cell C will use MTN\u2019s network to serve its customers, it would allow the company to compete \u201con the basis of having the same geographical footprint and quality of service\u201d.<\/p>\n<p>Craigie Stevenson told the Financial Mail that the deal with MTN is expected to be finalised by the end of October.<\/p>\n<h3 class=\"my-4\">Cell C has a bright future \u2013 Craigie Stevenson<\/h3>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/business-telecoms\/321253-cell-c-has-a-great-future-blue-label.html\"><strong>Craigie Stevenson remains upbeat<\/strong><\/a> about Cell C\u2019s future considering the value of the company\u2019s assets.<\/p>\n<p>He said that Cell C had valuable spectrum, a large customer base of 16 million active users, a wide distribution network, and a valuable brand \u2013 all of which it could leverage to improve its position.<\/p>\n<p>The Cell C CEO said they are getting rid of costs, getting more efficient, and \u201cunderstanding what a performance culture is all about\u201d.<\/p>\n<p>He said they are well aware that Cell C needs to be more efficient than Vodacom, MTN, and Telkom to recover and improve its position going forward.<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/mobile\/346180\/cell-c-was-a-bad-investment-blue-label\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cell C was a bad investment: Blue Label<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cell C wants to move its entire network to rival operator MTN and essentially become a high-level mobile virtual network operator (MVNO) as part of its turnaround strategy.<\/p>\n","protected":false},"author":31,"featured_media":301464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[1382,42,26],"class_list":["post-346712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-blue-label-telecoms","tag-cell-c","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/346712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=346712"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/346712\/revisions"}],"predecessor-version":[{"id":346722,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/346712\/revisions\/346722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/301464"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=346712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=346712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=346712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}