{"id":34760,"date":"2013-04-04T11:05:54","date_gmt":"2013-04-04T09:05:54","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=34760"},"modified":"2013-04-04T11:11:22","modified_gmt":"2013-04-04T09:11:22","slug":"mxit-reveals-top-user-handsets","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/34760\/mxit-reveals-top-user-handsets\/","title":{"rendered":"Mxit reveals top user handsets"},"content":{"rendered":"

Mxit<\/a> has revealed which handset manufacturer and South African mobile network operator is most prominent amongts its user base, with Nokia<\/a> and MTN<\/a> taking the top spots.<\/p>\n

Mxit provided BusinessTech with a network snapshot for March 2013, showing the breakdown of its South African users, looking at the most popular handsets and networks used.<\/p>\n

While the platform didn’t provide exact numbers (as the numbers change month-on-month), the percentages can be projected onto the most recent user figures released by the company.<\/p>\n

As of March 2013, Mxit has close to seven million active users – measured by a 30-day metric – with 2.8 million South African users interacting on the platform daily.<\/p>\n

Accoring to the figures, the largest portion of Mxit users are using Nokia devices (57%), while Samsung<\/a> (15%) and BlackBerry<\/a> (15%) take an even-split second position.<\/p>\n

LG<\/a> phones and Sony<\/a>‘s older Sony Ericsson brand phones account for 4% and 1% of handsets used, respectively.<\/p>\n

When it comes to network operators, despite being the second largest operator in South Africa by subscriber numbers, the the largest portion of SA Mxit users are MTN customers, with a 36% share.<\/p>\n

Largest local operator, Vodacom<\/a> hosts the second largest portion of Mxit users at 29%, with Cell C<\/a> (23%) and 8ta<\/a> (12%) following.<\/p>\n

Mxit split by handset<\/h3>\n
\"Mxit<\/a>

Mxit handset share<\/p><\/div>\n

Mxit split by network<\/h3>\n
\"Mxit<\/a>

Mxit network share<\/p><\/div>\n

Mxit numbers<\/h3>\n

According to the most recent figures pulled by Mxit, the social platform is currently seeing close to seven million active users over a 30 day period.<\/p>\n

Using the older 90-day metric, the figure sits closer to the 10 million most often reported.<\/p>\n

Locally, the numbers are checked across smaller time intervals, which shows that Mxit is seeing 4.5 million active South African users over seven days, and 2.8 million users in one day.<\/p>\n

\n\n\n\n\n\n\n
Metric<\/strong><\/td>\nActive users
\n<\/strong><\/td>\n<\/tr>\n
90 day<\/td>\n10,181,185<\/td>\n<\/tr>\n
30 day<\/td>\n6,926,886<\/td>\n<\/tr>\n
7 day<\/td>\n4,515,004<\/td>\n<\/tr>\n
1 day<\/td>\n2,793,272<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

According to Mxit, 68% of its user base is between 18 and 35 years old, and the gender breakdown is 54% male and 46% female.<\/p>\n

As part of a shifting strategy at the company, Mxit it looking to double its active user base by the end of the year.<\/p>\n

More Mxit articles<\/h3>\n

Mxit reaches out to developers<\/strong><\/a><\/p>\n

No merry Christmas for Mxit<\/strong><\/a><\/p>\n

Alan Knott-Craig Jnr leaves Mxit<\/strong><\/a><\/p>\n

Mxit: on the money<\/strong><\/a><\/p>\n

Mxit on track to show profit in 2012<\/strong><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mxit has revealed which handset manufacturer and South African mobile network operator is most prominent amongts its user base.<\/p>\n","protected":false},"author":10,"featured_media":23048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[407,161,42,26,1566,28,1573,187,52,27],"class_list":["post-34760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-8ta","tag-blackberry","tag-cell-c","tag-headline","tag-market-share","tag-mtn","tag-mxit","tag-nokia","tag-samsung","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=34760"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34760\/revisions"}],"predecessor-version":[{"id":34887,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34760\/revisions\/34887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/23048"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=34760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=34760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=34760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}