{"id":34862,"date":"2013-04-04T08:28:00","date_gmt":"2013-04-04T06:28:00","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=34862"},"modified":"2013-04-04T08:32:35","modified_gmt":"2013-04-04T06:32:35","slug":"facebook-to-bank-on-mobile-ads-research-firm","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/34862\/facebook-to-bank-on-mobile-ads-research-firm\/","title":{"rendered":"Facebook to bank on mobile ads: research firm"},"content":{"rendered":"<p>A research firm expects Facebook&#8217;s mobile ad revenue to soar this year, hitting nearly $1 billion a year after the company started to splice ads into its users&#8217; mobile phones and tablets.<\/p>\n<p>The forecast comes a day before Facebook is planning to unveil a new Android product. Speculation has centered on a mobile phone, made by HTC Corp., that deeply integrates Facebook into the Android operating system.<\/p>\n<p>EMarketer said Wednesday that it expects Facebook Inc. to reap $965 billion in U.S. mobile ad revenue in 2013. That&#8217;s about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads.<\/p>\n<p>Facebook is No. 2 behind Google Inc. when it comes to mobile advertisements, and it isn&#8217;t expected to surpass the online search leader any time soon.<\/p>\n<h3 class=\"my-4\">More on Facebook<\/h3>\n<p><strong><a title=\"South Africans are bored with Facebook\" href=\"http:\/\/businesstech.co.za\/news\/internet\/29990\/south-africans-are-bored-with-facebook\/\">South Africans are bored with Facebook<\/a><\/strong><\/p>\n<p><strong><a title=\"Tech companies still fail at social media\" href=\"http:\/\/businesstech.co.za\/news\/internet\/29597\/tech-companies-still-fail-at-social-media\/\">Tech companies still fail at social media<\/a><\/strong><\/p>\n<p><a title=\"Facebook unveils new search tool\" href=\"http:\/\/businesstech.co.za\/news\/internet\/29916\/facebook-unveils-new-search-tool\/\"><strong>Facebook unveils new search tool<\/strong><\/a><\/p>\n<p><strong><a title=\"Permalink to Facebook and Internet addiction\" href=\"http:\/\/businesstech.co.za\/news\/internet\/25271\/facebook-and-internet-addiction\/\" rel=\"bookmark\">Facebook and Internet addiction<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A research firm expects Facebook&#8217;s mobile ad revenue to soar this year, hitting nearly $1 billion a year after the company started to splice ads into its users&#8217; mobile phones and tablets.<\/p>\n","protected":false},"author":5,"featured_media":25150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,1568,45,5476],"class_list":["post-34862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-advertising","tag-facebook","tag-mobile-ads"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=34862"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34862\/revisions"}],"predecessor-version":[{"id":34870,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/34862\/revisions\/34870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/25150"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=34862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=34862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=34862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}