{"id":34918,"date":"2013-04-05T00:22:17","date_gmt":"2013-04-04T22:22:17","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=34918"},"modified":"2013-04-09T12:26:34","modified_gmt":"2013-04-09T10:26:34","slug":"facebook-loses-close-to-1-million-sa-users","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/34918\/facebook-loses-close-to-1-million-sa-users\/","title":{"rendered":"Facebook loses close to 1 million SA users"},"content":{"rendered":"

Social network giant Facebook has lost close to one million South Africa users over the past three months, according to data from social media monitoring firm,\u00a0SocialBakers<\/a>.<\/p>\n

South Africa ranks 32 on SocialBaker’s list of countries with the most Facebook users at 5.537 million, and a penetration rate of \u00a011.30%.<\/p>\n

However, the social network has shed as many as 922,940 users over the past three months alone, a decline of 16.67%. This ranks the country fourth, behind Japan, South Korea and Nigeria, in percentage terms out of those countries listed in the top 50.<\/p>\n

SocialBakers noted that while\u00a0its\u00a0data reflected a drop in monthly active users in SA, that\u00a0did not\u00a0mean that users had left Facebook altogether.<\/p>\n

Over the past week alone, Facebook has lost 289,240 South African users, or\u00a05.22%, but it should be noted that the Easter holiday period may have played a role in these numbers.<\/p>\n

\"Facebook<\/a>

Facebook SA stats April 2013<\/p><\/div>\n

Michal Wronski<\/a>, MD of information analysts,\u00a0Fuseware<\/a>, believes that\u00a0Facebook has lost its novelty over time.<\/p>\n

Wronski pointed to\u00a0four underlying trends.<\/p>\n