Facebook Inc unveiled \u201cHome\u201d software on Thursday that will integrate the social network more completely with Android users\u2019 smartphones.<\/p>\n
The idea behind the new Home service is to bring content right to you, rather than require people to check apps on the device.<\/p>\n
The event comes amid rapid growth in the number of people who access Facebook from smartphones and tablet computers.<\/p>\n
More Android integration could help Facebook Inc. attract more mobile advertisers. Though mobile ads were a big concern for Facebook\u2019s investors even before the company\u2019s initial public offering last May, some of the worry has subsided as the company muscles its way into the market.<\/p>\n
Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users\u2019 news feeds, which also include updates from friends and brands they follow.<\/p>\n
Facebook now faces the challenge of showing people mobile ads without annoying or alienating them.<\/p>\n
Facebook also introduced a messaging tool called \u201cchat heads\u201d on Thursday.<\/p>\n
Facebook\u2019s Android plans<\/a><\/strong><\/p>\n Facebook\u2019s greatest threat: mobile messaging<\/a><\/strong><\/p>\n