{"id":35476,"date":"2013-04-12T14:33:11","date_gmt":"2013-04-12T12:33:11","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=35476"},"modified":"2013-04-12T14:34:15","modified_gmt":"2013-04-12T12:34:15","slug":"the-worlds-most-reputable-tech-companies","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/35476\/the-worlds-most-reputable-tech-companies\/","title":{"rendered":"The world’s most reputable tech companies"},"content":{"rendered":"

The Reputation Institute has listed the world’s most reputable brands according to consumers in a new report, which places Google, Sony and Microsoft as the top 3 most reputable tech brands.<\/p>\n

The Global RepTrak 100 study measures the reputation of the 100 most highly regarded companies across 15 countries including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK and US.<\/p>\n

The data was collected in February and March 2013, from 55,000 general public consumers as well as 313 business leaders from all over the world.<\/p>\n

Each company was given a reputation score out of 100, based on four indicators: trust, esteem, admiration and good feeling.<\/p>\n

Topping the overall list was BMW, which achieved a reputational score of 78.39. The second most reputable company overall was the Walt Disney Company with a score of 77.76 – while third place belonged to luxury watch maker, Rolex (77.23).<\/p>\n

In terms of technology, almost all prominent global tech brands were featured in the top 100 – but only four made it into the top 10, overall.<\/p>\n

Apple dropped out of top 10 for 2013, falling from 5th place to 12th.<\/p>\n

The most reputable tech company, according to the study, is Internet giant, Google, with a reputation score of 77.15.<\/p>\n

Electronics giant, Sony is the next big tech company on the list, followed by Microsoft and Canon.<\/p>\n

Other tech companies which made it into the top 10 tech companies are Intel, Samsung, Amazon and IBM.<\/p>\n

Top 10<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nCompany<\/strong><\/td>\nScore<\/strong><\/td>\n<\/tr>\n
1<\/td>\nBMW<\/td>\n78.39<\/td>\n<\/tr>\n
2<\/td>\nWalt Disney<\/td>\n77.76<\/td>\n<\/tr>\n
3<\/td>\nRolex<\/td>\n77.23<\/td>\n<\/tr>\n
4<\/td>\nGoogle<\/td>\n77.15<\/td>\n<\/tr>\n
5<\/td>\nDaimler (Mecedes-Benz)<\/td>\n76.58<\/td>\n<\/tr>\n
6<\/td>\nSony<\/td>\n76.30<\/td>\n<\/tr>\n
7<\/td>\nMicrosoft<\/td>\n76.23<\/td>\n<\/tr>\n
8<\/td>\nCanon<\/td>\n76.02<\/td>\n<\/tr>\n
9<\/td>\nNestle<\/td>\n75.21<\/td>\n<\/tr>\n
10<\/td>\nLEGO<\/td>\n75.02<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Tech top 10<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nCompany<\/strong><\/td>\nScore<\/strong><\/td>\n<\/tr>\n
4<\/td>\nGoogle<\/td>\n77.15<\/td>\n<\/tr>\n
6<\/td>\nSony<\/td>\n76.30<\/td>\n<\/tr>\n
7<\/td>\nMicrosoft<\/td>\n76.23<\/td>\n<\/tr>\n
8<\/td>\nCanon<\/td>\n76.02<\/td>\n<\/tr>\n
11<\/td>\nIntel<\/td>\n74.98<\/td>\n<\/tr>\n
12<\/td>\nApple<\/td>\n74.65<\/td>\n<\/tr>\n
16<\/td>\nSamsung<\/td>\n73.39<\/td>\n<\/tr>\n
22<\/td>\nAmazon.com<\/td>\n72.32<\/td>\n<\/tr>\n
24<\/td>\nIBM<\/td>\n72.12<\/td>\n<\/tr>\n
30<\/td>\nNokia<\/td>\n71.57<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

The full top 100 list can be found on Forbes<\/a>.<\/p>\n

More on Google<\/h3>\n

Apple, Google avoid employee poaching lawsuit<\/a><\/strong><\/p>\n

Google Glass faces competition<\/a><\/strong><\/p>\n

Regulators take action over Google privacy policy<\/a><\/strong><\/p>\n

Google must pay for news: media companies<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Reputation Institute has revealed the world’s most reputable brands according to consumers, with some high-profile tech firms reaching the top.<\/p>\n","protected":false},"author":10,"featured_media":7429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[657,51,1157,53,26,753,305,169,187,5568,52,385],"class_list":["post-35476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-amazon","tag-apple","tag-canon","tag-google","tag-headline","tag-ibm","tag-intel","tag-microsoft","tag-nokia","tag-reputation-insitute","tag-samsung","tag-sony"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/35476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=35476"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/35476\/revisions"}],"predecessor-version":[{"id":35663,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/35476\/revisions\/35663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/7429"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=35476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=35476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=35476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}