{"id":3549,"date":"2012-01-19T15:52:09","date_gmt":"2012-01-19T15:52:09","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=3549"},"modified":"2012-01-19T15:53:24","modified_gmt":"2012-01-19T15:53:24","slug":"apple-rolls-out-digital-textbook-service-ibooks-2","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/software\/3549\/apple-rolls-out-digital-textbook-service-ibooks-2\/","title":{"rendered":"Apple rolls out digital textbook service iBooks 2"},"content":{"rendered":"

Apple Inc<\/a> unveiled a new digital textbook service called iBooks 2 on Thursday, as the iPad maker aims to revitalize the education market.<\/p>\n

Apple marketing chief Phil Schiller said it was time to reinvent the textbook, adding that 1.5 million iPads are in use in education.<\/p>\n

“It’s hard not to see that the textbook is not always the ideal learning tool,” he said. “It’s a bit cumbersome.”<\/p>\n

iBooks 2 will be available as a free app on the iPad, starting Thursday.<\/p>\n

Some media and technology companies have eyed the U.S. education market as ripe for some sort of upheaval. Rupert Murdoch<\/a>‘s News Corp launched an education business two years ago and hired former New York City Education Chancellor Joel Klein to lead it.<\/p>\n

At an event at New York’s Guggenheim Museum, the first since the passing of Apple founder Steve Jobs<\/a>, Schiller said teachers need help and Apple is trying to figure out how it can do its part.<\/p>\n

“In general, education is in the dark ages,” he said, adding that education has challenges that are “pretty profound.”<\/p>\n

According to Jobs’ biography by Walter Isaacson, Murdoch met with Jobs last year and discussed the possibility of Apple’s entrance into a market Jobs estimated at $8 billion a year and believed was ripe for disruption.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc unveiled a new digital textbook service called iBooks 2 on Thursday, as the iPad maker aims to revitalize the education market.<\/p>\n","protected":false},"author":7,"featured_media":3551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[25,51,863],"class_list":["post-3549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-active","tag-apple","tag-ibooks"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/3549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=3549"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/3549\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/3549\/revisions\/3555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/3551"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=3549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=3549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=3549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}