Online retailer Takealot has outlined its plans for Black Friday 2019 – including an early sale.<\/p>\n
Set to fall on 29 November, Black Friday marks the start of the festive season for many retailers and has proven to be a record-breaking sales day for both Takealot and Superbalist.<\/p>\n
Takealot said that its ‘Blue Dot Sale’ will run over a five day period starting on Black Friday (29 November).<\/p>\n
It will see a range of new deals throughout the weekend as well as on Cyber Monday (2 December) and Takealot Tuesday (3 December) with up to 60% off thousands of items.<\/p>\n
For the first time, Takealot said it will also be giving their shoppers exclusive early access to some of its Black Friday deals starting on the 24 November<\/strong>.<\/p>\n The group said that these early-access deals will be heavily discounted and will not see further price cuts<\/strong> when the actual Black Friday sale starts.<\/p>\n Plans\u00a0<\/strong><\/p>\n Takealot CEO Kim Reid said that this year he is anticipating the biggest Black Friday yet, a culmination of months of tech and operational business-wide focus to prepare for increased predicted traffic and shopper volumes.<\/p>\n Takealot\u2019s Black Friday gross merchandise value (GMV) grew 125% from 2017 to 2018, with orders up 127%. Superbalist\u2019s Black Friday GMV has grown on average around 50%.<\/p>\n Reid says throughout the year they have been working to scale operations across multiple areas within the business.<\/p>\n “After expanding our Johannesburg distribution centre (DC), our warehouse storage space now stands at 75 000m 2 . We house over 3.7 million items at any given time, and have opened 47 Takealot Pickup Points in the Eastern Cape, Western Cape, Gauteng, Kwa-Zulu Natal, Limpopo, Free State and Mpumalanga for order collections and returns, with more to open in the coming months.”<\/p>\n The Takealot group anticipates they\u2019ll travel over 4 million km from Black Friday until 24 December. \u201cTo put that in context, it is the equivalent of circumnavigating the globe over 100 times\u201d said Reid.<\/p>\n Superbalist\u00a0<\/strong><\/p>\n Superbalist’s Showdown sale will run from the 29 November to 3 December with up to 70% off more than 15 000+ items.<\/p>\n The groups said that Superbalist shoppers will also have early access to Black Friday deals on selected days throughout November with Superbalist\u2019s Black Friday Spoilers.<\/p>\n These 24 hours to shop deals also won\u2019t be beaten on Black Friday, it said.<\/p>\n
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