{"id":356181,"date":"2019-11-22T14:41:06","date_gmt":"2019-11-22T12:41:06","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=356181"},"modified":"2019-11-22T14:53:40","modified_gmt":"2019-11-22T12:53:40","slug":"how-much-money-south-africans-say-they-plan-to-spend-on-black-friday","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/black-friday\/356181\/how-much-money-south-africans-say-they-plan-to-spend-on-black-friday\/","title":{"rendered":"How much money South Africans say they plan to spend on Black Friday"},"content":{"rendered":"

Professional services firm PwC has published a new survey looking at consumer behaviour over Black Friday and Cyber Monday in South Africa.<\/p>\n

The survey is based on a survey of 1,000 South African adults between 26 September and 4 October 2019.<\/p>\n

It found that consumers plan on spending 36% more this year versus 2018, with shoppers planning to spend an average of R3,812<\/strong> during Black Friday\/Cyber Monday 2019.<\/p>\n

The majority (85%) of respondents said they intend to buy something or would consider it if there is a good enough deal.<\/p>\n

Six out of 10 consumers who are planning to spend the same or more than last year are trying to take advantage of savings on offer, while 43% of these shoppers are hoping that more retailers will have deals this year.<\/p>\n

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What people are buying<\/strong><\/p>\n

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PwC found that South Africans are suckers for a good special and the increasing frequency of discount campaigns are training consumers to buy on promotion.<\/p>\n

“Despite consumers indicating that it is not a good time to purchase durable goods, the most popular product categories during Black Friday\/Cyber Monday 2019 will be durables like electrical equipment, technology goods, homewares, clothing, shoes and accessories,” it said.<\/p>\n

“However, food and drink are becoming increasingly important purchases on Black Friday\/Cyber Monday, as this is the main place that households are trying to save money. Some 30% of shoppers placed the food and drink category in their top three.”<\/p>\n

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Queues<\/strong><\/p>\n

While South Africans are largely excited about Black Friday, a number of consumers said that retailers\u00a0need to step up in the way they service their customers during the big shopping day.<\/p>\n

“A great customer experience does not happen by accident and is not created overnight. It is the crown jewel of a carefully planned and executed customer strategy that knows who the customers are and what the retailer can do for them,” PwC said.<\/p>\n

Its data shows that the four key customer experience priorities include:<\/p>\n