{"id":356231,"date":"2019-11-22T08:12:13","date_gmt":"2019-11-22T06:12:13","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=356231"},"modified":"2019-11-22T08:14:18","modified_gmt":"2019-11-22T06:14:18","slug":"tesla-cyber-truck-demo-goes-wrong-as-shatterproof-windows-break","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/356231\/tesla-cyber-truck-demo-goes-wrong-as-shatterproof-windows-break\/","title":{"rendered":"Tesla cyber truck demo goes wrong as shatterproof windows break"},"content":{"rendered":"<p>Elon Musk unveiled Tesla Inc\u2019s eagerly awaited electric pickup truck on Thursday but it didn\u2019t go as planned, ending with two smashed windows and the hashtag #cybertruck trending on Twitter for all the wrong reasons.<\/p>\n<p>In the demo, Tesla chief designer Franz von Holzhausen initially took a sledgehammer to the truck, which withstood the impact. Then it all went wrong.<\/p>\n<p>Von Holzhausen took a metallic ball in his right hand, wound up and tossed it at the truck &#8211; smashing the front driver-side window, stunning the audience and viewers live streaming the event.\u201cOh my f&#8212;ing god,\u201d Musk said, when the window broke.<\/p>\n<div class=\"news-social-embedded\" data-original-url=\"http:\/\/twitter.com\/Casey_Dwyer\/statuses\/1197733189353189377\" data-social-media-type=\"twitter\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Tesla&#8217;s <a href=\"https:\/\/twitter.com\/hashtag\/CyberTruck?src=hash&amp;ref_src=twsrc%5Etfw\">#CyberTruck<\/a> has strong windows&#8230;but not that strong.\ud83d\ude33 &#8220;OMFG&#8221; &#8211; <a href=\"https:\/\/twitter.com\/elonmusk?ref_src=twsrc%5Etfw\">@elonmusk<\/a> <a href=\"https:\/\/t.co\/1d0yfCfJqy\">pic.twitter.com\/1d0yfCfJqy<\/a><\/p>\n<p>\u2014 Casey Dwyer (@Casey_Dwyer) <a href=\"https:\/\/twitter.com\/Casey_Dwyer\/status\/1197733189353189377?ref_src=twsrc%5Etfw\">November 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<p>\u201cMaybe that was a little too hard,\u201d Musk said after the ball cracked the glass. So they tried again. A second test broke a second window.<\/p>\n<p>\u201cIt\u2019s classic Tesla. It\u2019s poetic,\u201d said analyst Gene Munster of Loup Ventures. \u201cI applaud the company for taking risks: this was not a boring presentation. The broken glass was unpredictable. This wasn\u2019t practiced.\u201d<\/p>\n<p>The event was shown on YouTube, with the video made private shortly after. The heavy-duty truck retails from $39,900 and will come in three different variants.<\/p>\n<p>\u201cThis obviously wasn\u2019t a true production vehicle so Tesla gets a pass for now,\u201d said Akshay Anand, executive analyst at Kelley Blue Book. \u201cBut if they are going to market the glass as a differentiator, they better be able to show stronger tests leading up to launch.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">When everything&#8217;s going wrong but you still gotta finish your presentation <a href=\"https:\/\/twitter.com\/hashtag\/Cybertruck?src=hash&amp;ref_src=twsrc%5Etfw\">#Cybertruck<\/a> <a href=\"https:\/\/t.co\/bxEGe5nTvW\">pic.twitter.com\/bxEGe5nTvW<\/a><\/p>\n<p>\u2014 Tryphon342 (@tryphon342) <a href=\"https:\/\/twitter.com\/tryphon342\/status\/1197732712762740737?ref_src=twsrc%5Etfw\">November 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<div class=\"news-social-embedded\" data-original-url=\"http:\/\/twitter.com\/James_Paquin\/statuses\/1197737248772501505\" data-social-media-type=\"twitter\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">This is what happens when you let people from silicon valley design a truck&#8230;. Big yikes <a href=\"https:\/\/twitter.com\/hashtag\/Cybertruck?src=hash&amp;ref_src=twsrc%5Etfw\">#Cybertruck<\/a> <a href=\"https:\/\/t.co\/OIPvcQPFmH\">pic.twitter.com\/OIPvcQPFmH<\/a><\/p>\n<p>\u2014 James Paquin (@James_Paquin) <a href=\"https:\/\/twitter.com\/James_Paquin\/status\/1197737248772501505?ref_src=twsrc%5Etfw\">November 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/technology\/338275\/elon-musk-on-why-tesla-is-not-in-south-africa\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elon Musk on why Tesla is not in South Africa<\/a><\/strong><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Elon Musk unveiled Tesla Inc\u2019s eagerly awaited electric pickup truck on Thursday but it didn\u2019t go as planned, ending with two smashed windows and the hashtag #cybertruck trending on Twitter for all the wrong reasons.<\/p>\n","protected":false},"author":59,"featured_media":189890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[26,6118],"class_list":["post-356231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-headline","tag-tesla"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/356231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=356231"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/356231\/revisions"}],"predecessor-version":[{"id":356247,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/356231\/revisions\/356247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/189890"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=356231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=356231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=356231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}