{"id":358953,"date":"2019-12-02T16:26:23","date_gmt":"2019-12-02T14:26:23","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=358953"},"modified":"2019-12-02T16:26:23","modified_gmt":"2019-12-02T14:26:23","slug":"mybroadband-where-ict-business-decisions-are-made","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/358953\/mybroadband-where-ict-business-decisions-are-made\/","title":{"rendered":"MyBroadband \u2013 Where ICT business decisions are made"},"content":{"rendered":"

MyBroadband is the online platform of choice for South Africa’s ICT decision makers – and has a significant influence on their business and personal purchasing decisions.<\/p>\n

Over 1.4 million ICT decision makers visit MyBroadband every month to read the latest news, find out more about industry trends, and learn about the latest products and services.<\/p>\n

According to readership surveys, these decision makers directly advise the companies they work for on which broadband, telecoms, and IT products to buy.<\/p>\n

MyBroadband’s events are equally well attended by the country’s top ICT executives, managers, and professionals.<\/p>\n

It is for this reason that companies such as MTN, Vodacom, Liquid Telecom, Huawei, SqwidNet, DFA, Afrihost, Vox, and Axiz regularly exhibit – as business decisions are made by delegates in attendance.<\/p>\n

Proof is in the success<\/h3>\n

The proof that MyBroadband is the best place to be for ICT companies can be found in the success our advertising partners experience.<\/p>\n

A 2019 case study focusing on Codehesion<\/strong><\/a> – a leading software development company which advertises on MyBroadband – clearly illustrates this.<\/p>\n

Codehesion has acquired several high-profile clients and development projects through a sustained advertising campaign on MyBroadband.<\/p>\n

MyBroadband has also assisted Codehesion with hiring new developers, and our recruitment package saw 650 developers apply to work at Codehesion.<\/p>\n

The acquisition of news clients was driven through sponsored articles<\/strong><\/a> on MyBroadband, all of which detailed how Codehesion can help local companies develop their own Android and iOS apps, and business websites, quickly and affordably.<\/p>\n

Crucially, the Codehesion articles all contained a call-to-action link – which took interested readers to Codehesion’s “Contact Us” web page.<\/p>\n

The graph below shows how many unique readers clicked on the call-to-action link in one of Codehesion’s sponsored articles.<\/p>\n

For comparison purposes, the article was also published on MyBroadband’s sister website BusinessTech, and the two next-most-popular local tech news websites.<\/p>\n

As the graph shows, MyBroadband delivered superior results – with interested readers ultimately becoming new clients of Codehesion.<\/p>\n

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MyBroadband is the online platform of choice for South Africa’s ICT decision makers – and has a significant influence on their business and personal purchasing decisions.<\/p>\n","protected":false},"author":10,"featured_media":347038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[1568,767,2931],"class_list":["post-358953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-advertising","tag-ict","tag-mybroadband"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/358953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=358953"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/358953\/revisions"}],"predecessor-version":[{"id":358961,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/358953\/revisions\/358961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/347038"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=358953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=358953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=358953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}