{"id":36084,"date":"2013-04-18T15:21:46","date_gmt":"2013-04-18T13:21:46","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=36084"},"modified":"2013-04-18T15:23:19","modified_gmt":"2013-04-18T13:23:19","slug":"toptv-to-halve-service-costs","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/36084\/toptv-to-halve-service-costs\/","title":{"rendered":"TopTV to halve service costs"},"content":{"rendered":"<p>TopTV\u2019s parent company, On Digital Media, recently released its Business Rescue Plan in which it is confirmed that Chinese pay-TV operator StarTimes has made an offer to become a \u201cstrategic shareholder\u201d of TopTV and announced plans to halve prices.<\/p>\n<p>This will see StarTimes buy 20% of TopTV and commit to inject enough money to \u201ceffect an arrangement or compromise of its financial obligations to creditors\u201d, the plan said.<\/p>\n<p>Despite StarTimes identifying a number of \u201coperational deficiencies\u201d at TopTV, the Business Rescue Plan remarked that there is tremendous potential to develop the pay TV base in South Africa.<\/p>\n<p>Of the roughly 11 million households in South Africa with television sets, about 4 million are subscribers to pay television, the plan stated.<\/p>\n<p>This statistic likely refers to previous Television Audience Measurement Survey data from the South African Advertising Research Foundation.<\/p>\n<p>According to the document, StarTimes identified the following deficiencies in TopTV\u2019s operations:<\/p>\n<ul>\n<li>Lack of scale;<\/li>\n<li>Low quality programmes, high costs, inappropriate packaging and high churn rate;<\/li>\n<li>High operating costs \/ subscribers\u2019 development;<\/li>\n<li>No differentiation advantage compared with DStv;<\/li>\n<li>Insufficient management experience.<\/li>\n<\/ul>\n<p>According to the Business Rescue Plan, StarTimes said that it will address all these issues as follows:<\/p>\n<ul>\n<li>StarTimes has over 7,000,000 cable TV subscribers in China and more than 2,300,000 digital TV subscribers in Africa.<\/li>\n<li>StarTimes has coverage with C-band satellite and 8 uplink earth stations in Europe, East Asia, and West Africa.<\/li>\n<li>StarTimes has an established programme platform of 140 channels.<\/li>\n<li>StarTimes has 25 years experience in the broadcasting and television industry and over 5 years experience operating in Africa with around 2,300 employees working on the continent.<\/li>\n<\/ul>\n<p>The Business Rescue Plan went on to lay out that StarTimes intends to:<\/p>\n<ul>\n<li>introduce human capital investments through the transfer of skills needed for the growth of the business;<\/li>\n<li>inject working capital to TopTV<\/li>\n<li>restore the TopTV brand, goodwill and confidence of its employees in the TopTV future;<\/li>\n<li>grow the subscription base, rattle the market that is currently covered by two digital television providers in Africa (one other in South Africa); and<\/li>\n<li>offer services at half their current costs and let ordinary households in South Africa pay less for good quality digital television.<\/li>\n<\/ul>\n<h3 class=\"my-4\">More on TopTV and ODM<\/h3>\n<h3 class=\"my-4\"><strong><a title=\"Porn to stimulate TopTV recovery?\" href=\"http:\/\/businesstech.co.za\/news\/general\/33612\/porn-to-stimulate-toptv-recovery\/\">Porn to stimulate TopTV recovery?\u00a0<\/a><\/strong><\/h3>\n<p><a title=\"TopTV in trouble\" href=\"http:\/\/businesstech.co.za\/news\/general\/33481\/toptv-in-trouble\/\"><strong>TopTV in trouble<\/strong><\/a><\/p>\n<p><a title=\"MultiChoice ups SA subscriber base by 492K\" href=\"http:\/\/businesstech.co.za\/news\/general\/21475\/multichoice-ups-sa-subscriber-base-by-492k\/\"><strong>MultiChoice ups SA subscriber base by 492K<\/strong><\/a><\/p>\n<p><strong><a title=\"TopTV CEO steps down\" href=\"http:\/\/businesstech.co.za\/news\/general\/5280\/toptv-ceo-steps-down\/\">TopTV CEO steps down<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TopTV\u2019s parent company, On Digital Media, recently released its Business Rescue Plan in which it is confirmed that Chinese pay-TV operator StarTimes has made an offer to become a \u201cstrategic shareholder\u201d of TopTV and announced plans to halve prices.<\/p>\n","protected":false},"author":10,"featured_media":36083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5554],"tags":[25,5643,5644,5645,5625,5646,35],"class_list":["post-36084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-active","tag-all-media-products-survey-amps","tag-on-digital-media-odm","tag-south-african-advertising-research-foundation-saarf","tag-startimes","tag-television-audience-measurement-survey-tams","tag-toptv"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/36084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=36084"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/36084\/revisions"}],"predecessor-version":[{"id":36089,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/36084\/revisions\/36089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/36083"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=36084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=36084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=36084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}