{"id":36722,"date":"2013-04-29T00:15:20","date_gmt":"2013-04-28T22:15:20","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=36722"},"modified":"2013-04-29T09:14:17","modified_gmt":"2013-04-29T07:14:17","slug":"sa-crowdsourcing-firm-in-merger-deal","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/36722\/sa-crowdsourcing-firm-in-merger-deal\/","title":{"rendered":"SA crowdsourcing firm in merger deal"},"content":{"rendered":"

Interface<\/a>, a provider of digital media services, is currently in talks to take a majority stake in South African Crowdsourcing platform, Evly<\/a>.<\/p>\n

The management at Evly confirmed that the group was in talks with Interface over a deal, which they hoped would be concluded at the end of last month (March).<\/p>\n

It is believed that Interface will take a 70% stake in the crowdsourcing social network, although Evly could not confirm this as talks were still ongoing.<\/p>\n

It is unclear how the acquisition would affect the day to day operation of both firms, nor is it clear what the financial implications of the deal is.<\/p>\n

Co-founder of Evly, which launched in January 2010, Eran Eyal<\/a>, left the group in June 2011 and has since launched Springleap<\/a>, described as a white-labelled, embeddable social marketing design\/ creative campaign platform for brands and agencies. He is based in Canada.<\/p>\n

Co-founder of Evly, Eric Edelstein<\/a>, stepped down from his position as CEO of the company in September last year. Edelstein said that he could not comment on the deal as a minority shareholder, but added that he was working on potential new ventures in the tech space.<\/p>\n

In November 2012, local Internet company Incubeta Holdings<\/a> bought Interface Holdings, in a deal worth R100 million, as part of its global expansion into the small and medium enterprise (SME) segment.<\/p>\n

Incubeta Holdings also owns global paid search specialist Clicks2Customers<\/a>.<\/p>\n

Clicks2Customers was founded in 2003 by Vinny Lingham, Charlene Lingham, Eric Edelstein and Llewelyn Claassens, to bring the searchers and the relevant advertisers together.<\/p>\n

It is understood that Interface will soon be known as\u00a0Incubeta Holdings, with a name change expected soon. The website domain\u00a0http:\/\/incubeta.co.za\/<\/a>\u00a0is currently under\u00a0construction.<\/p>\n

More on SA startups<\/h3>\n

Gumtree duo launch new job search site in SA<\/a><\/strong><\/p>\n

88mph in VC funding boost<\/strong><\/a><\/p>\n

Seed tech investor reveals SA candidates<\/strong><\/a><\/p>\n

88mph dangles $200k investment carrot<\/strong><\/a><\/p>\n

Applications flood in for Cape tech fund<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Interface, a provider of digital media services, is currently in talks to take a majority stake in South African Crowdsourcing platform, Evly.<\/p>\n","protected":false},"author":9,"featured_media":36789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[5704,1277,1275,26,5703,5705,1255],"class_list":["post-36722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-clicks2customers","tag-eran-eyal","tag-evly","tag-headline","tag-incubeta-holdings","tag-interface","tag-vinny-lingham"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/36722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=36722"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/36722\/revisions"}],"predecessor-version":[{"id":36794,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/36722\/revisions\/36794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/36789"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=36722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=36722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=36722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}