{"id":367790,"date":"2020-01-25T18:30:06","date_gmt":"2020-01-25T16:30:06","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=367790"},"modified":"2020-01-24T14:05:27","modified_gmt":"2020-01-24T12:05:27","slug":"top-10-popular-car-colours-in-south-africa-and-what-it-means-for-resale-value","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/367790\/top-10-popular-car-colours-in-south-africa-and-what-it-means-for-resale-value\/","title":{"rendered":"Top 10 popular car colours in South Africa and what it means for resale value"},"content":{"rendered":"

Henry Ford famously said that \u201cany customer can have a car painted any colour that he wants, so long as it is\u00a0black\u201d.<\/p>\n

Today, the choice of car colours is almost infinite; it\u2019s even possible to order a car to match the colour of your preferred nail polish. And, while the colour black remains popular in South Africa, it pales into insignificance when compared to the most popular colour choice for South Africans: white.<\/p>\n

This finding has been gleaned from an analysis of cars sold on automotive digital marketplace, AutoTrader during the 2019 calendar year.<\/p>\n

AutoTrader chief executive officer, George Mienie, said that white is by far the most popular car colour in this country.<\/p>\n

\u201cIt accounts for more sales than the second, third, fourth, fifth and sixth most popular car colours combined,” he said. And white was also the most popular colour globally during 2019, according to Axalta\u2019s 2019 Annual Global Automotive Color Popularity Report.<\/p>\n

White proved to be especially popular in Asia, Africa and South America last year. According to the Axalta Report, some 49% of cars sold in Asia during 2019 were white. In Africa and South America, 46% and 42% were white respectively.<\/p>\n

Mienie said that white is popular for a variety of reasons. \u201cIt\u2019s obviously better than a darker car colour in the heat, it retains its resale value and it\u2019s also easy to repair,\u201d he said.<\/p>\n

In South Africa, silver was the second most popular colour in 2019, followed by grey, blue and red. \u201cThis is different to the global preferences, where black was the second most popular colour in 2019, followed by grey, silver and blue,\u201d Mienie said.<\/p>\n

In contrast to the global rankings, black was relegated to sixth spot in South Africa during 2019.<\/p>\n

There are anomalies when comparing South African versus global buying patterns. \u201cGreen is fairly popular internationally, ranking number nine. And it doesn\u2019t feature here in South Africa,\u201d he said.<\/p>\n

\"\"<\/a><\/p>\n

And what impact does colour have when it comes time to trade in your vehicle,<\/a> and do these dominant colours have the best resale value?<\/p>\n

According to Gumtree, most of us buy cars with the heart \u2013 we want a specific brand, body variant, engine and gearbox type, accessories and colour.<\/p>\n

\u201cIn South Africa, white and silver are the easiest to resell \u2013 darker colours like black and navy blue being less so. Were we in Europe, the converse is true \u2013 darker colours are favoured over lighter ones.<\/p>\n

\u201cHues of silver include grey, and the local trend is very much in line with that of other countries considered to have hot and sunny climes. It seems buyer preference revolves around white, silver\/grey, black\/blue, red, and then shades of yellow, brown and green.\u201d<\/p>\n

According to Cars.co.za, most cars depreciate at a rate of 15% \u2013 20% per year, with depreciation the most severe in the first year of ownership \u2013 as high as 50% in some cases.<\/p>\n

\u201cBuy a car with neutral external colours such as black, white and silver. These colours will most likely still be popular in a couple of years and will therefore sell for more,\u201d the car advertising websit<\/span>e said.<\/p>\n

\n

Read: The cars with the best resale value in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

AutoTrader reveals the most popular car colours in South Africa.<\/p>\n","protected":false},"author":10,"featured_media":209015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[7176,26],"class_list":["post-367790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-autotrader","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/367790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=367790"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/367790\/revisions"}],"predecessor-version":[{"id":368142,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/367790\/revisions\/368142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/209015"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=367790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=367790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=367790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}