{"id":371724,"date":"2020-02-07T07:12:45","date_gmt":"2020-02-07T05:12:45","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=371724"},"modified":"2020-02-07T07:12:45","modified_gmt":"2020-02-07T05:12:45","slug":"how-smes-will-make-africa-great-again","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/371724\/how-smes-will-make-africa-great-again\/","title":{"rendered":"How SMEs will make Africa great again"},"content":{"rendered":"<p>While larger enterprises and multi-nationals cut jobs in South Africa because of tougher economic conditions, SMEs in Africa can help resolve some of the continent\u2019s most critical challenges by providing much-needed jobs, products and services, according to the Johannesburg Business School.<\/p>\n<p>\u201cSMEs are the cornerstone of most economies as it accounts for about half of global gross domestic product (GDP) and 60%\u201370% of employment,\u201d the business school said.<\/p>\n<p>World Bank data also found that\u00a0SMEs\u00a0contribute up to 60% of all employment and as\u00a0much\u00a0as 40% of the GDP in emerging\u00a0economies.<\/p>\n<p>\u201cIn Africa, SMEs make up around two thirds of the continent\u2019s formally employed workforce. While in South Africa, SMEs provide employment to roughly 47% of the workforce, with their total economic output accounting for around 20% of GDP,\u201d said Johannesburg Business School.<strong><br \/>\n<\/strong><br \/>\nTo counter this threat, small businesses need to work together and support each other in order to create an environment where SMEs can thrive, create more jobs, and grow the economy.<\/p>\n<h3 class=\"my-4\"><strong>The grim truth<\/strong><\/h3>\n<p>What many don\u2019t realise is that by supporting the bigger multinational corporations, they unintentionally disable small business growth.<\/p>\n<p>This doesn\u2019t support the growth of the continent\u2019s local economy and does not contribute as much to the country\u2019s GDP, leaving South African entrepreneurs and small businesses under the threat of globalisation.<\/p>\n<p>Further to this, when these multi-national corporations then downsize to increase profits, the country is left with mass unemployment.<\/p>\n<p>Not supporting SMEs only adds to the waning economic confidence levels which have been ascribed to the youth unemployment rate (which is above 60%), imminent large-scale job cuts in some key sectors and slow gross domestic product (GDP) growth, according to Mark Walker, associate VP for Sub-Saharan Africa at the IDC.<\/p>\n<h3 class=\"my-4\"><strong>Things could start looking up\u2026 <\/strong><\/h3>\n<p>It is with this in mind, coupled with a passion to build South Africa and be a part of growing the greater continent, that Founder and Managing Director at Joodle Technologies Dean Abrahams started his SME.<\/p>\n<p>Cloud and technology solutions expert, Joodle Technologies, exists for this exact reason \u2013 to support SMEs and entrepreneurs by providing technology solutions and unlocking the basics of entrepreneurship and the power it holds.<\/p>\n<p>As a proudly South African BEE Level 2 company, Joodle firmly believes in creating employment and business growth opportunities within Africa.<\/p>\n<p>They offer a wide range of products and features that are created to help businesses focus on their core services and perform better.<\/p>\n<p>\u201cWe strive to understand our customer\u2019s business needs, enabling and supporting them while they focus on their core business offerings,\u201d said Abrahams.<\/p>\n<p>\u201cI have found that SMEs today are not able to afford the cloud technology offered in the market as it is aimed (and priced) for larger corporations and requires specialized skill (of which there is a major shortage) to maintain and support these systems.<\/p>\n<p>\u201cAt Joodle we unlock cloud technology for the SME and entrepreneur, allowing them leverage to compete in their respective industries.\u201d said Abrahams.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.joodle.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=Feb2020\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Click here to find out more about what Joodle can do for your business.<\/strong><\/a><\/li>\n<\/ul>\n<h3 class=\"my-4\"><strong>How Joodle achieves their purpose<\/strong><\/h3>\n<p>To achieve this, Joodle aligns their business with suppliers, staff and customers who share the same values and beliefs.<\/p>\n<p>Joodle also keeps their products, systems and operational activities simple and easy to use, allowing for more self-service on the customers\u2019 side.<\/p>\n<p>The company is focused on delivering products to customers timeously and ensuring premium security techniques and encryption of customer information are implemented.<\/p>\n<p>The control panels on which products are delivered are also simple, fast and secure, and presents its value to customers immediately.<\/p>\n<h3 class=\"my-4\"><strong>Joodle\u2019s products and services<\/strong><\/h3>\n<p>Abrahams stated that Joodle provides products and services to enable entrepreneurs and SMEs to achieve their objectives through a long-term partnership.<\/p>\n<p>\u201cOur products, systems and consulting provide unique simplicity, so any customer can easily understand what is offered. We pride ourselves on service and support and offer end-to-end IT Solutions.<\/p>\n<p>At Joodle we also manage all technical aspects of your business, including Internet, Cloud Infrastructure Services and IT Support, so that you receive only a single bill,\u201d said Abrahams.<\/p>\n<p>In doing so, Joodle can accept responsibility and accountability for your infrastructure and alleviate the stress of handling the day-to-day headaches of starting a new business and managing its technical aspects.<\/p>\n<p>In closing, Abrahams implored SMEs to seek out other South African and African SMEs, \u201cDo your research and align with SMEs who share your vision and mission, build up and encourage other South African companies and partner where possible. We need SMEs to band together to lead our country and continent to reach its full potential.\u201d<\/p>\n<p><a href=\"https:\/\/www.joodle.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=Feb2020\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>To find out more, visit the Joodle website.<\/strong><\/a><\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-371736\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering.png\" alt=\"\" width=\"640\" height=\"356\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering.png 1995w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering-300x167.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering-1024x570.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering-768x428.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering-1536x855.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/02\/Joodle-Product-Offering-1200x668.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMEs are the cornerstone of most economies \u2013 here\u2019s why.<\/p>\n","protected":false},"author":57,"featured_media":371734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[26,14682],"class_list":["post-371724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-headline","tag-joodle-technologies"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/371724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=371724"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/371724\/revisions"}],"predecessor-version":[{"id":371820,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/371724\/revisions\/371820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/371734"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=371724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=371724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=371724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}