Mobile apps can help businesses in many ways, including with better customer relations, increased staff productivity, and improved client loyalty.<\/p>\n
With most economically-active people in South Africa using smartphones, it is now necessary for many businesses to have their own mobile apps to remain competitive.<\/p>\n
It is, however, expensive to get your own Android or iOS app. The typical cost to build a custom mobile app is anywhere from R400,000 to well over R1 million.<\/p>\n
In many cases a mobile website or web dashboard are excellent tools to communicate with clients and improve the operations of a company. Here, no mobile app is needed.<\/p>\n
However, if a company wants to increase its client stickiness, improve staff productivity on the road, or have a true smartphone presence, a mobile app is recommended.<\/p>\n
It should be noted that a mobile app will not magically improve operations, though. There must be a clear vision and purpose for the app and how it will fit into the company\u2019s operations.<\/p>\n
Codehesion CEO Hector Beyers has provided prominent reasons why companies approach them to build custom apps, below.<\/p>\n
1. Improving your business operations and staff productivity<\/strong><\/p>\n One of the biggest benefits of mobile apps is the improvement of a company\u2019s operations through automation and increased employee productivity.<\/p>\n This is particularly true for companies with staff who are on the road or work remotely. Many companies use location-based services and task lists in apps to ensure their employees\u2019 performance meet expectations.<\/p><\/blockquote>\n 2. Improve communication with customers<\/strong><\/p>\n For businesses which regularly communicate with their customers, a mobile app makes perfect sense.<\/p>\n An app gives the business a presence on their clients\u2019 home screen and makes things like push notifications possible. Push notifications are more targeted than other marketing channels and are less intrusive.<\/p><\/blockquote>\n 3. Creating customer loyalty<\/strong><\/p>\n A quality mobile app can increase customer loyalty and create stickiness for a company.<\/p>\n After customers start using a company\u2019s app, they are less likely to move to a competitor. This is one of the main reasons why banks are working hard to ensure that their clients use their mobile apps.<\/p><\/blockquote>\n 4. Creating a competitive edge<\/strong><\/p>\n A well-designed mobile app can give a business a competitive edge.<\/p>\n Whether the app streamlines operations through automation or improved client engagement, it shows clients that a business is ready for the digital age.<\/p><\/blockquote>\n Beyers encourages companies which are considering building a mobile app to contact Codehesion for a free consultation.<\/p>\n This consultation will give a company a good overview of the project scope and what it will take to get their own mobile app.<\/p>\n For a free consultation, please complete the form below or visit Codehesion\u2019s website<\/strong><\/a>.<\/p>\nBuilding a mobile app for your business<\/h3>\n