{"id":378453,"date":"2020-03-03T09:19:08","date_gmt":"2020-03-03T07:19:08","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=378453"},"modified":"2020-03-03T09:19:08","modified_gmt":"2020-03-03T07:19:08","slug":"businesstech-breaks-south-african-business-readership-record","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/378453\/businesstech-breaks-south-african-business-readership-record\/","title":{"rendered":"BusinessTech breaks South African business readership record"},"content":{"rendered":"<p>BusinessTech is the biggest business publication in South Africa, as confirmed by official audience statistics from Narratiive.<\/p>\n<p>Narratiive is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics figures for South Africa&#8217;s top websites.<\/p>\n<p>Narratiive audience figures for February 2020 show that BusinessTech received 4.37 million unique South African browsers and over 10 million page views during the month.<\/p>\n<p>This not only makes BusinessTech the largest business website in South Africa &#8211; it also marks the first time that a South African business site has received over 4 million unique browsers in a month.<\/p>\n<p>What sets BusinessTech apart from its competitors is the high quality of its audience, which consists of executives, directors, senior managers, and business owners.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li><strong>CEOs and Directors<\/strong> &#8211; 71,000<\/li>\n<li><strong>Executives<\/strong> &#8211; 466,000<\/li>\n<li><strong>Business Owners<\/strong> &#8211; 491,000<\/li>\n<li><strong>Managers<\/strong> &#8211; 1.5 million<\/li>\n<\/ul>\n<h3 class=\"my-4\">Quality content key to growth<\/h3>\n<p>BusinessTech Editor Gareth Vorster said he is pleased with breaking the record, and BusinessTech&#8217;s strong growth over the past 12 months.<\/p>\n<p>The strong growth is a result of hard work and a focus on high-quality content, said Vorster.<\/p>\n<p>&#8220;Our editorial team is committed to breaking news in the business space, and providing in-depth, data-led content,&#8221; he said.<\/p>\n<p>\u201cThis ensures that we cover issues which affect the South African business market, quickly and comprehensively.&#8221;<\/p>\n<p>Vorster added that a lot of planning goes into their &#8220;special event&#8221; reporting, with the most recent example the dedicated Budget 2020 portal and newsletter his team produced on 26 February.<\/p>\n<p>BusinessTech&#8217;s in-depth content coverage extends across the General Business, Banking, Finance, IT services, Telecoms, Wealth, Property, Energy, and Motoring segments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the biggest business publication in South Africa, as confirmed by official audience statistics from Narratiive.<\/p>\n","protected":false},"author":57,"featured_media":373978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[14696,14694,9982],"class_list":["post-378453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-business-news","tag-business-website","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/378453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=378453"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/378453\/revisions"}],"predecessor-version":[{"id":378633,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/378453\/revisions\/378633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/373978"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=378453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=378453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=378453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}