{"id":381565,"date":"2020-03-14T18:00:01","date_gmt":"2020-03-14T16:00:01","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=381565"},"modified":"2020-03-13T16:04:13","modified_gmt":"2020-03-13T14:04:13","slug":"these-are-the-most-popular-loyalty-programmes-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/finance\/381565\/these-are-the-most-popular-loyalty-programmes-in-south-africa\/","title":{"rendered":"These are the most popular loyalty programmes in South Africa"},"content":{"rendered":"

Loyalty consultancy Truth <\/em><\/span>and BrandMapp have published their loyalty landscape whitepaper for 2019\/2020, outlining the most popular loyalty programmes in South Africa right now.<\/p>\n

The report is based on the loyalty habits of around 26,100 adults, with a gross monthly household income of R10,000 or more.<\/p>\n

Respondents who indicate they use loyalty programmes were asked to select the loyalty programmes they use the most.<\/p>\n

As seen over the past five years, retail programmes still dominate the loyalty landscape with seven out of the top 10 being retail loyalty programmes.<\/p>\n

The Clicks ClubCard remains steady at number one, with 71% of respondents saying they use Clicks ClubCard the most.<\/p>\n

Pick n Pay Smart Shopper and Dis-Chem Benefit hold their positions at second and third place, respectively.<\/p>\n

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FNB eBucks entered the top five for the first time since 2015, and is the only retail bank to enter the top five.<\/p>\n

By comparison, Edcon’s thank U programme saw a 15% point decline from 47% in 2018 (at 4th position) to 32% in 2019, settling at sixth position.<\/p>\n

Woolworths WRewards also improved from ranking fifth in 2018 to 4th position in 2019, having also surpassed Edcon thank U.<\/p>\n

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Spur’s Family Card has remained as the only restaurant loyalty programme in the top 10 and has successfully achieved this over the last 5 years.<\/p>\n

Discovery Vitality also remains within the boundaries of the top 10 and is the only financial wellness programme featured in the top 25 most used programmes.<\/p>\n

When looking at the results by gender, “we typically see women skew in usage towards grocery and clothing loyalty programmes compared to men,” the report’s authors said.<\/p>\n

Men tend to use more programmes in the financial services sector and travel, they said.<\/p>\n

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Read: 22 banking and accounting jobs that pay over R1 million in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Truth and BrandMapp have published its loyalty landscape whitepaper for 2019\/2020, outlining the most popular loyalty programmes in South Africa right now.<\/p>\n","protected":false},"author":10,"featured_media":204810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11121],"tags":[26],"class_list":["post-381565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/381565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=381565"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/381565\/revisions"}],"predecessor-version":[{"id":381687,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/381565\/revisions\/381687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/204810"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=381565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=381565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=381565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}