Google Inc is considering buying Israeli mobile satellite navigation start-up Waze Inc, which may lead to a bidding war with Facebook Inc, Bloomberg news reported, citing people familiar with the matter.<\/p>\n
Waze is seeking more than $1 billion and is fielding expressions of interest from multiple parties, said Bloomberg, citing a source.<\/p>\n
Other media have reported that Facebook Inc has held talks to buy Waze for as much as $1 billion.<\/p>\n
Google and other parties approached Waze after the Facebook talks became public but none of the bidders are close to clinching a deal, Bloomberg said, adding that the start-up might decide to remain independent.<\/p>\n
Waze could not immediately be reached for comment. Google did not immediately respond to requests for comment.<\/p>\n
Waze uses satellite signals from members’ smartphones to generate maps and traffic data, which it then shares with other users, offering real-time traffic info.<\/p>\n
Facebook looks to acquire navigation start-up<\/a><\/strong><\/p>\n