BusinessTech has cemented its position as South Africa\u2019s largest business publication, with a record readership of 5.9 million unique browsers. This represents year-on-year growth of 139%.<\/p>\n
The April 2020 audience figures from Narratiive, the official traffic measurement partner of the IAB South Africa, further showed it served 18.2 million pages during the month.<\/p>\n
What makes BusinessTech stand out is the quality of its readers: C-level executives, business owners, and qualified professionals.<\/p>\n
Over the past month BusinessTech\u2019s readers included 99,000 CEOs, 715,000 registered business owners, and 1.8 million business managers.<\/p>\n
These business decision makers are the exact audience which most companies want to reach, which is why BusinessTech has seen a rapid increase in marketing campaigns in 2020.<\/p>\n
BusinessTech’s excellent audience figures coincide with South African online publishers seeing record readership in March and April as a result of the Covid-19 lockdown.<\/p>\n
This is due to more people accessing news websites for the latest, accurate information \u2013 and relying less on other forms of media.<\/p>\n
With the Covid-19 pandemic and nationwide lockdown affecting the South African economy and the companies which operate in it, up-to-date and in-depth business news is crucial.<\/p>\n
BusinessTech editor Gareth Vorster said the Covid-19 pandemic has created a great deal of uncertainty for South Africans, who have gone online for information around the virus, jobs, and government regulations, particularly at a time when they have been cooped up at home.<\/p>\n
“BusinessTech leads in the provision of data-driven journalism, with accurate and up-to-the-minute news coverage of the pandemic, and its impact on the economy and people’s livelihood<\/span>s,” said Vorster.<\/p>\n “We will continue to ensure that our readers remain up to date with the latest business content as the country navigates its way through a recovery period.”<\/p>\n The biggest business news websites in South Africa are shown in the table below, based on their April 2020 South African readership figures.<\/p>\n BusinessTech has broken its previous traffic record, with April 2020 the biggest month to date on the news website.<\/p>\n","protected":false},"author":57,"featured_media":373978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,14894],"class_list":["post-394934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-narratiive"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/394934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=394934"}],"version-history":[{"count":21,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/394934\/revisions"}],"predecessor-version":[{"id":395451,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/394934\/revisions\/395451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/373978"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=394934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=394934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=394934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Biggest business news websites in South Africa<\/h3>\n
\n\n
\n South African Online Business Readership<\/strong><\/span><\/td>\n<\/tr>\n \n Website<\/strong><\/td>\n Unique Browsers<\/strong><\/td>\n Pageviews<\/strong><\/td>\n<\/tr>\n \n BusinessTech<\/strong><\/td>\n 5,910,517<\/td>\n 18,243,699<\/td>\n<\/tr>\n \n Business<\/strong> Insider<\/strong><\/td>\n 5,339,567<\/td>\n 24,828,779<\/td>\n<\/tr>\n \n Fin24<\/strong><\/td>\n 4,246,012<\/td>\n 15,004,777<\/td>\n<\/tr>\n \n BusinessLive<\/strong><\/td>\n 3,408,618<\/td>\n 11,392,158<\/td>\n<\/tr>\n \n Moneyweb<\/strong><\/td>\n 2,302,731<\/td>\n 10,862,345<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"