{"id":395405,"date":"2020-05-09T11:00:52","date_gmt":"2020-05-09T09:00:52","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=395405"},"modified":"2020-05-08T16:19:16","modified_gmt":"2020-05-08T14:19:16","slug":"the-top-10-best-selling-smartphone-brands-in-the-world-right-now-2","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/395405\/the-top-10-best-selling-smartphone-brands-in-the-world-right-now-2\/","title":{"rendered":"Top 10 best-selling smartphone brands in the world right now"},"content":{"rendered":"

The coronavirus pandemic has had a significant impact on the sale of smartphone across the world, new data from research firm Counterpoint shows.<\/p>\n

The group said that the global smartphone market declined at its fastest rate ever in Q1 2020 (down 13% YoY), and it is the first time since Q1 2014 that the smartphone market has fallen below 300 million units in a quarter.<\/p>\n

“The first quarter decline was mainly driven by a 27% YoY shipment decline in China, the initial epicentre of the pandemic,” Counterpoint said.<\/p>\n

“Some of the decline was offset by sales shifting to online channels. Overall, the market share of China in the global smartphone market, in Q1 2020 reduced to 22% from 26% a year ago.”<\/p>\n

While the entire smartphone industry has felt the impact of the pandemic, Counterpoint’s research shows that more established brands were able to consolidate their positions over the last year.<\/p>\n

Counterpoint’s data shows that the combined market share of the top 10 brands has increased to 83%, from 80% in Q1 2019.<\/p>\n

“The consolidation trend is likely to continue, as smaller brands, with a higher offline distribution, are likely to be affected more by the pandemic.<\/p>\n

“As expected, due to the pandemic, all the major Original Equipment Manufacturers (OEM) declined during the quarter, except Xioami (7% YoY) and realme (157% YoY).”<\/p>\n

This is partly because, India, which is the largest market for both these brands, implemented a severe lockdown in the last week of March, Counterpoint said.<\/p>\n

Below it outlined the top 10 best-selling smartphone brands in the world right now.<\/p>\n

\"\"<\/a><\/p>\n

The ongoing effect of the pandemic on the smartphone market is likely to be worse in the second quarter, said Counterpoint.<\/p>\n

The impact on the OEMs will depend on the markets, channels, and price bands they operate in with some OEMs affected more than others.<\/p>\n

Some of the other key takeaways from the report include:<\/p>\n