{"id":396651,"date":"2020-05-12T08:26:29","date_gmt":"2020-05-12T06:26:29","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=396651"},"modified":"2020-05-13T08:18:34","modified_gmt":"2020-05-13T06:18:34","slug":"2020-south-african-business-marketing-report-released","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/396651\/2020-south-african-business-marketing-report-released\/","title":{"rendered":"2020 South African Business Marketing Report released"},"content":{"rendered":"<p>BusinessTech has released the 2020 Business Marketing Report, revealing the best ways for South African companies to advertise.<\/p>\n<p>The report is based on feedback from 1,327 South African professionals, business owners, company directors, C-level executives, and managers.<\/p>\n<p>It revealed that online advertising is the best way to reach South Africa&#8217;s business professionals and decision makers &#8211; and is far more effective than TV, radio, or print advertising.<\/p>\n<p>Key findings from the 2020 Business Marketing Report include:<\/p>\n<ul>\n<li>Online marketing is the best way to reach South Africa\u2019s business community, outperforming TV, radio, print, and outdoor advertising.<\/li>\n<li>Sponsored content (articles and reviews) is the most trusted form of advertising among professionals and executives.<\/li>\n<li>Business professionals and executives use articles and reviews when making purchasing decisions.<\/li>\n<li>Videos, social media posts, and newsletters should form part of a business marketing campaign.<\/li>\n<li>Facebook, YouTube, and LinkedIn are the most popular social media platforms among the business community.<\/li>\n<\/ul>\n<p><strong>Full 2020 Business Marketing Report<\/strong><\/p>\n<p>The full 2020 Business Marketing Report provides details on which marketing channels produce the best results in South Africa.<\/p>\n<p>It also provides an overview of the most trusted and liked brands in the country &#8211; with banking, insurance, investments, motoring, and multiple other industries covered.<\/p>\n<p>The 2020 Business Marketing Report is available to download for free from BusinessTech using the form below.<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100%; margin-top: 20px;\" src=\"https:\/\/leads.mybroadband.co.za\/business-tech-marketing-report\" width=\"100%\" height=\"500px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has released the 2020 Business Marketing Report, revealing the best ways for South African companies to advertise.<\/p>\n","protected":false},"author":10,"featured_media":396695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5554],"tags":[14907,9982],"class_list":["post-396651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-business-marketing-report","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/396651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=396651"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/396651\/revisions"}],"predecessor-version":[{"id":397405,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/396651\/revisions\/397405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/396695"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=396651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=396651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=396651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}