{"id":398733,"date":"2020-05-19T09:43:30","date_gmt":"2020-05-19T07:43:30","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=398733"},"modified":"2020-05-19T09:43:30","modified_gmt":"2020-05-19T07:43:30","slug":"b2b-and-b2c-why-businesstech-is-the-best-place-to-advertise","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/398733\/b2b-and-b2c-why-businesstech-is-the-best-place-to-advertise\/","title":{"rendered":"B2B and B2C &#8211; Why BusinessTech is the best place to advertise"},"content":{"rendered":"<p>BusinessTech is the largest business news website in South Africa, read by over 5 million people each month.<\/p>\n<p>What makes BusinessTech&#8217;s audience unique is the large number of executives, directors, managers, business owners, and professionals who read the site.<\/p>\n<p>The latest readership report from Narratiive, which is the official traffic measurement partner of the IAB SA, shows that BusinessTech is a firm favourite among South African professionals.<\/p>\n<p>During April 2020, the following number of professionals visited BusinessTech for the latest news and insights:<\/p>\n<ul>\n<li>2 million Junior and Middle Managers<\/li>\n<li>715,000 Business Owners<\/li>\n<li>670,000 Senior Managers<\/li>\n<li>630,000 Self-Employed Professionals<\/li>\n<li>99,000 CEOs and Directors<\/li>\n<\/ul>\n<h3 class=\"my-4\">The decision makers<\/h3>\n<p>This group of readers is highly influential in terms of the decisions they make in both their professional and personal lives.<\/p>\n<p>Senior managers, directors, business owners, and C-level executives are responsible for many decisions their businesses make, and will dictate how their businesses spend money.<\/p>\n<p>This makes BusinessTech an excellent platform for companies to advertise their B2B products and services.<\/p>\n<p>The large majority of BusinessTech&#8217;s readers are also responsible for making spending decisions at home.<\/p>\n<p>2.1 million BusinessTech readers are the main decision makers at home, and decide how their household&#8217;s money is spent. Additionally, 2.8 million BusinessTech readers are joint decision makers at home &#8211; and take part in all spending decisions.<\/p>\n<p>This makes BusinessTech an equally excellent platform for advertisers to promote their B2C products and services.<\/p>\n<h3 class=\"my-4\">Stand out on BusinessTech<\/h3>\n<p>&#8220;BusinessTech has shown fantastic growth in 2020, as more people choose news websites as the place to get their latest news and information,&#8221; said BusinessTech MD Kevin Lancaster.<\/p>\n<p>&#8220;This has been complemented by an increase in the number of companies advertising on BusinessTech, as they see the excellent value content marketing and online advertising offers.&#8221;<\/p>\n<p>&#8220;I encourage B2B and B2C companies who are looking to enhance their online marketing to contact me about what BusinessTech can do for them.&#8221;<\/p>\n<ul>\n<li><strong>Kevin Lancaster<\/strong> &#8211; <a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the largest business news website in South Africa, read by over 5 million people each month.<\/p>\n","protected":false},"author":57,"featured_media":373978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,14894],"class_list":["post-398733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-narratiive"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/398733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=398733"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/398733\/revisions"}],"predecessor-version":[{"id":398737,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/398733\/revisions\/398737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/373978"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=398733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=398733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=398733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}