Yahoo on Wednesday announced it has bought a startup that makes picture-taking applications for iPhones to enhance its Flickr photo service.<\/p>\n
Yahoo did not disclose how much it paid for GhostBird Software, the company behind KitCam and PhotoForge2 apps for Apple’s popular smartphones.<\/p>\n
“We’ll integrate many of the mobile photography experiences from GhostBird into our Flickr apps,” Yahoo said in a brief email statement.<\/p>\n
People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to use the mini-programs, but Yahoo yanked them from Apple’s online App Store and planned no updates for the future.<\/p>\n
“Over the last few years, mobile photography has really taken off,” the GhostBird Team said in a blog post confirming the takeover.<\/p>\n
“We’re thrilled to be able to bring our technology and passion for beautiful photos to the Flickr team.”<\/p>\n
Yahoo last month unveiled a dusted-off design of its Flickr photo platform only hours after the company’s dramatic acquisition of blogging site Tumblr.<\/p>\n
Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr “awesome again,” said the new site will showcase “bigger images” and create a user experience that is “more immersive, more expressive.”<\/p>\n
The GhostBird buy extends a Yahoo shopping spree that included acquiring Tumblr for $1.1 billion.<\/p>\n
California-based Yahoo last month also bought PlayerScale, a startup that powers games played on smartphones, tablets, consoles or personal computers.<\/p>\n
Since former Google executive Mayer became chief at Yahoo in July of last year, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.<\/p>\n
Yahoo! is reported to be eyeing online video website Hulu after its bid to buy a majority stake in France-based Dailymotion was derailed in May.<\/p>\n
Mayer’s plan for reviving the fortunes of the faded Internet pioneer includes making priorities of mobile devices, video, personalized digital content, and elevating the company’s popularity outside the United States.<\/p>\n
Did Yahoo pay too much for Tumblr? Here\u2019s why it may not matter.<\/strong><\/a><\/p>\n Tumblr joins social media\u2019s billion dollar club<\/a><\/strong><\/p>\n Yahoo buys up Summly<\/a><\/strong><\/p>\n Yahoo looks to buy up video site: report<\/a><\/strong><\/p>\n